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Internet

Balmain mobilizes “army” to launch streamlined Web site

November 7, 2014

Social image from Balmain Social image from Balmain

 

By Sarah Jones

French fashion house Balmain is revamping its digital presence with a new fully-responsive Web site on an enhanced ecommerce platform.

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  1. Dom Pérignon unveils ‘Creation is an Eternal Journey’ campaign
  2. Mandarin Oriental restores Italian castle
  3. Audemars Piguet pop-up exhibition opens in Shanghai
  4. Luxury Unfiltered: Why luxury must evolve from product to purpose to stay relevant
  5. Luxury dips while tech disruptors drive $10.7T in brand value: Kantar
  6. Google’s new beauty AR features raises bar for digitalization, ecommerce
  7. Greece’s Kostas Togas talks US strategy with market entry for eponymous textile brand
  8. Moncler appeals to adventurers with special-edition Leica
  9. PPR's brand makeover as Kering with owl motif to show new cultural vibe
  10. Sofitel makes TikTok debut with episodic campaign
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