Multichannel
November 7, 2014
Men's section of Bloomingdale's in Palo Alto
By Joe McCarthy
NEW YORK – Many marketers view consumer data as the ultimate cipher for understanding purchase patterns, but contextual data is what colors in the larger picture, according to a session Nov. 6 at ad:tech New York 2014.
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","iv":"a29703c7933975fc8df25933923adf06","s":"dcc6afbe250bb885"}
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