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Multichannel

Is social media the Holy Grail of data?

November 7, 2014

Men's section of Bloomingdale's in Palo Alto Men's section of Bloomingdale's in Palo Alto

 

By Joe McCarthy

NEW YORK – Many marketers view consumer data as the ultimate cipher for understanding purchase patterns, but contextual data is what colors in the larger picture, according to a session Nov. 6 at ad:tech New York 2014.

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  1. Secondhand watch market stabilizes in 2025: Chrono24
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  3. EBay presents shoppable Super Bowl weekend activations
  4. Perigold, Olivia Palermo announce design partnership
  5. Luxury Unfiltered: Why halo strategies from legacy brands need attention
  6. Younger, Asian consumers fueling luxury growth: Bain
  7. Deadstock denim from Nona Source dresses new Guerlain drop
  8. IHG dedicates new ‘Fancierge’ experiences to rugby fans
  9. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  10. Watches of Switzerland Group acquires Deutsch & Deutsch
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