Multichannel
November 7, 2014
Men's section of Bloomingdale's in Palo Alto
By Joe McCarthy
NEW YORK – Many marketers view consumer data as the ultimate cipher for understanding purchase patterns, but contextual data is what colors in the larger picture, according to a session Nov. 6 at ad:tech New York 2014.
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","iv":"696c39bd105d265e454f73281d677d72","s":"2a0b73786e5290a5"}
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