Luxury Daily
World’s leading luxury business publication
Dec. 6, 2022
  1. Balenciaga pulls controversial ad campaign featuring kids amidst uproar
  2. La Mer uses personalized approach to promote anti-aging serum
  3. Day's wrap: Porsche, Christian Louboutin, Maserati and Coldwell Banker
  4. Maserati streamlines car-buying experience with new digital platform
  5. Day's wrap: Hermès, Hublot, Four Seasons and The Macallan
  6. Moncler transforms timeless Tod’s for new capsule release, classic face fronts campaign
  7. 40pc of US consumers looking overseas for their next home purchase: report
  8. Rolex disrupts secondhand market, amping up oversight of used watch sales
  9. Is China’s affordable luxury market dying?
  10. Hugo Boss amps up commitment to regenerative farming
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Mobile

Balmain’s “army” undergoes avatar makeover for Kardashian gaming app

December 8, 2015

Olivier Rousteing's Kim Kardashian: Hollywood avatar Olivier Rousteing's Kim Kardashian: Hollywood avatar

 

By Staff reports

French fashion label Balmain is the latest to receive the avatar treatment to become a player in Kim Kardashian West’s popular role-playing mobile game.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Balenciaga pulls controversial ad campaign featuring kids amidst uproar
  2. La Mer uses personalized approach to promote anti-aging serum
  3. Day's wrap: Porsche, Christian Louboutin, Maserati and Coldwell Banker
  4. Maserati streamlines car-buying experience with new digital platform
  5. Day's wrap: Hermès, Hublot, Four Seasons and The Macallan
  6. Moncler transforms timeless Tod’s for new capsule release, classic face fronts campaign
  7. 40pc of US consumers looking overseas for their next home purchase: report
  8. Rolex disrupts secondhand market, amping up oversight of used watch sales
  9. Is China’s affordable luxury market dying?
  10. Hugo Boss amps up commitment to regenerative farming
VIDEOS
More Videos

MORE IN Mobile
Patek Philippe expands watch discovery through digital format
Snapchat introduces subscription service
Meta launches virtual fashion with Balenciaga, Prada, Thom Browne
Burberry expands shopping experience with AR tool
Nordstrom launches sports concept
As app spending grows, brands must understand platform preferences



RECENT ARTICLES
As China’s marriage rates plummet, will the singles economy boom?
Day’s wrap: Porsche, Christian Louboutin, Maserati and Coldwell Banker
Christian Louboutin breaks cosmic ’50s-themed campaign for Starlight Collection

Porsche joins UN Global Compact in nod to sustainability
Maserati streamlines car-buying experience with new digital platform
Consumers put new spin on old fashion trends for 2023: report