Mobile
November 7, 2011
By Kayla Hutzler
High-end electronics company Bang & Olufsen is now using QR codes in its print, out-of-home and direct mail pieces to give techy, on-the-go consumers a deeper brand experience.
{"ct":"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","iv":"a561651518432f7507bce5910344d1be","s":"c698f2bea0d6a882"}
Share your thoughts. Click here