Mobile
November 7, 2011
By Kayla Hutzler
High-end electronics company Bang & Olufsen is now using QR codes in its print, out-of-home and direct mail pieces to give techy, on-the-go consumers a deeper brand experience.
{"ct":"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","iv":"e3448347b21c5ceb52182dd2c96d5517","s":"1c4dccbb3d5d7081"}
Share your thoughts. Click here