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Bang & Olufsen eyes digitally-savvy consumers via Mr Porter.com partnership

July 15, 2013

 

By Jen King

Bang & Olufsen, the state-of-the-art Danish audio and video company, has partnered with online menswear retailer Mr Porter to increase consumer exposure to the brand’s less expensive B&O Play product collection.

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  1. Creative director Marco De Vincenzo steps down from Etro
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  3. Luxury on trial: What will stand up in 2026
  4. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  5. Men spend more on luxury, but shop the same amount as women: report
  6. Of luxury options for Valentine's Day, millionaire millennials prefer Porsche, Louis Vuitton
  7. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  8. Top luxury campaigns of 2025: Luxury Daily
  9. Luxury Unfiltered: How German luxury automakers lost the plot
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