Retail
May 13, 2020
China has become a test tube for digital transitions of physical events as the COVID-19 lockdowns and bans on large gatherings force marketers such as Sephora to become more creative in their audience engagement. Image courtesy of Sephora, LVMH
{"ct":"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","iv":"b979e5bf2c7668a0c9df581ff04a34a0","s":"4208398c1b71db61"}
Share your thoughts. Click here