Retail
May 13, 2020
China has become a test tube for digital transitions of physical events as the COVID-19 lockdowns and bans on large gatherings force marketers such as Sephora to become more creative in their audience engagement. Image courtesy of Sephora, LVMH
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","iv":"c3f4d0d90c2ed5b264ee39261323d519","s":"29c7bb60cfc38d3d"}
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