Retail
May 13, 2020
China has become a test tube for digital transitions of physical events as the COVID-19 lockdowns and bans on large gatherings force marketers such as Sephora to become more creative in their audience engagement. Image courtesy of Sephora, LVMH
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","iv":"6f5f35328347c5add591608768118bd8","s":"71ca1731f4f5cab8"}
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