Retail
May 13, 2020
China has become a test tube for digital transitions of physical events as the COVID-19 lockdowns and bans on large gatherings force marketers such as Sephora to become more creative in their audience engagement. Image courtesy of Sephora, LVMH
{"ct":"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","iv":"69d27cce15718845cae46cd67da8f501","s":"d40162ecbea1e2b6"}
Share your thoughts. Click here