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Barneys chooses digital to flaunt Olsen twins’ Row exclusive handbag line

July 12, 2011

The Olsen twins and their new handbag collection

 

By Rachel Lamb

Department store chain Barneys New York is using social media to show off its exclusive partnership with Mary Kate and Ashley Olsen’s The Row, which will launch an exclusive line of handbags at the retailer in August.

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  1. Dolce & Gabbana reworks Ray-Ban Aviator
  2. Porsche builds 'Toy Story'-inspired 911s for charity auction
  3. Porsche plots ’leaner’ future as full-year sales slide
  4. Luxury brands are now limited in naming capacity
  5. A new vocabulary for luxury: The nine archetypes defining its future
  6. Off the Cuff: A Q&A with Bergdorf Goodman’s Tracy Margolies
  7. Bottega Veneta chooses online video to market first fragrance
  8. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  9. Top luxury campaigns of 2025: Bottega Veneta, ‘Craft is Our Language’
  10. Tequila Don Julio returns to Governors Ball
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