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Barneys creates branded social experience via ecommerce site redesign

May 21, 2012

 

By Tricia Carr

Barneys New York created a social setting on its ecommerce site where consumers can make shopping lists, share favorites and shop user-recommended products, a move likely to distinguish the retailer from its competitors.

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  1. Berluti recruits French actor Victor Belmondo
  2. Lucid teams with Uber to develop autonomous luxury taxi service
  3. Balenciaga opens boutique at Royalmount in Quebec
  4. Tod’s taps Xiao Zhan as newest brand ambassador
  5. Net-A-Porter, Mr Porter host first open-access pop-up in the Hamptons
  6. Introducing ‘Heirloomcore’
  7. David Yurman funds Louvre sculpture restoration as it makes global foray
  8. Givenchy debuts Matthew Williams-approved ambassador
  9. The 1916 Company, investor Kevin O’Leary-owned watch insurance firm Wondercare partner
  10. In new campaign, Balenciaga riffs on luxury culture
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