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Barneys creates holiday .gif guide to appeal to younger consumers

December 6, 2013

 

By Sarah Jones

U.S. department store chain Barneys New York took its gift guide into Tumblr territory with a series of Graphics Interchange Format, or GIF, animations featuring holiday products.

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  1. Day’s wrap: Hermès, LVMH, Bentley and Bloomingdale’s
  2. Webinar: Off the wall: Trends in color, paint and wallpaper
  3. LVMH, Elle celebrate craftswomen with Prix des Artisanes
  4. How luxury brands can win Gen Z and millennial shoppers
  5. Adam Driver becomes his own hero in Burberry fragrance push
  6. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  7. Prada recruits Jake Gyllenhaal as fragrance frontman
  8. Luxury labels still slacking in transparency efforts
  9. Chanel marks century of N°5 with high jewelry tribute
  10. Relationship between luxury, gamification is evolving in real-time
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