Research
July 24, 2025
Personalization and digital sales channel transformation could be key to the industry’s financial future. Image credit: EY
By Zach James
With the luxury goods sector in the midst of a monetary slowdown, Swiss market research firm EY is highlighting areas of opportunity for brands to capitalize on.
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","iv":"fce696b8310baf5643bb1b89b1ff2dfd","s":"4c68809d8b0affdb"}
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