Research
July 24, 2025
Personalization and digital sales channel transformation could be key to the industry’s financial future. Image credit: EY
By Zach James
With the luxury goods sector in the midst of a monetary slowdown, Swiss market research firm EY is highlighting areas of opportunity for brands to capitalize on.
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","iv":"d9d92b579a71697aa5c42972c39075f0","s":"01f31dbf266aee51"}
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