Research
July 24, 2025
Personalization and digital sales channel transformation could be key to the industry’s financial future. Image credit: EY
By Zach James
With the luxury goods sector in the midst of a monetary slowdown, Swiss market research firm EY is highlighting areas of opportunity for brands to capitalize on.
{"ct":"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","iv":"55b4ffd39acaa0aa571798253553ba82","s":"22b5652231b6fe14"}
Share your thoughts. Click here