Research
July 24, 2025
Personalization and digital sales channel transformation could be key to the industry’s financial future. Image credit: EY
By Zach James
With the luxury goods sector in the midst of a monetary slowdown, Swiss market research firm EY is highlighting areas of opportunity for brands to capitalize on.
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","iv":"6e65bb331aa6e814918eb2059f205642","s":"eff580977a8c01e1"}
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