Research
July 24, 2025
Personalization and digital sales channel transformation could be key to the industry’s financial future. Image credit: EY
By Zach James
With the luxury goods sector in the midst of a monetary slowdown, Swiss market research firm EY is highlighting areas of opportunity for brands to capitalize on.
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","iv":"efa87fcd05393ed6112c8ec49ae01898","s":"327f39e59b6a8646"}
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