Research
July 24, 2025
Personalization and digital sales channel transformation could be key to the industry’s financial future. Image credit: EY
By Zach James
With the luxury goods sector in the midst of a monetary slowdown, Swiss market research firm EY is highlighting areas of opportunity for brands to capitalize on.
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","iv":"3885dbf4c2453f5a84516eaecc988b50","s":"5ca20e1af3d93498"}
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