Research
July 24, 2025
Personalization and digital sales channel transformation could be key to the industry’s financial future. Image credit: EY
By Zach James
With the luxury goods sector in the midst of a monetary slowdown, Swiss market research firm EY is highlighting areas of opportunity for brands to capitalize on.
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","iv":"d8399a3e2c5da97b14ea94db2751ee54","s":"16066b90d22285d6"}
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