Research
July 24, 2025
Personalization and digital sales channel transformation could be key to the industry’s financial future. Image credit: EY
By Zach James
With the luxury goods sector in the midst of a monetary slowdown, Swiss market research firm EY is highlighting areas of opportunity for brands to capitalize on.
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","iv":"6a797375607a246f0200859062fbd082","s":"280f686df5e11077"}
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