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March 2, 2026
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In-Store

Barneys leverages Cronut hype to drive in-store traffic

March 4, 2014

 

By Sarah Jones

Department store chain Barneys New York added hard-to-get Cronuts, or a cross between a croissant and a doughnut, to its merchandise on March 1 at a charity event to drive in-store traffic to its newly revamped former Co-op stores.

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  1. Lamborghini onboards next chief people, culture officer
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  3. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  4. Luxury Unfiltered: The AI reckoning will separate true luxury brands from imitators
  5. Julien's Auctions to sell archival looks from actress Gwyneth Paltrow
  6. Lexus chooses social media sharing for December to Remember campaign
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