Retail
March 7, 2018
Barneys dances closer to consumers with new film. Image credit: Barneys.
By Brielle Jaekel
Department store chain Barneys New York is blending diversity, technology and art together in an immersive storytelling experience that brings the retailer closer to consumers.
{"ct":"0CwVuRCGVVcam8aMjMP4LiBZLt9ctnadZE\/Kmy35lPDE51R\/FRPfKEBpNHjjQIHkkehDOJxPD+Gqp40Uh0Wqw0MXM54UGHbEaK05agEpSPS8hpEqe1IGsDvI6fGgOgfAZVrAexEnVCqGfJbiorznXAwDBKZyXgNjpfgzFV0lotQGtjy1m7RM2cuR9ZGqy7VyETbUz7tx\/MWJu262nOh7oRwJwarVIVxNa8oTE4HYL9Je4747zPV4Rx\/wi6OgJPFb4JdlxseBsyK2mWjxlppZC3Cv4yufY418IJURVZNgSODtZJJz0zQ7ZC8cycOLNY4boYWPz5k+\/i3Z4wjuV3uPoHMcaCkB0vwzodglDn0MsQ24kOv6ikR6pBNmce6hZgxWllKw0NbGV\/NnFIXeLGmSm5IUhQ0ObYIRI+xtanPvG2CZdglCuAo1iW4IxmZXGHWE6YCtZ5YVjjsCNaWAlVq8cJGmqQDWEEGmNgzaO3V7Sp2rdInikapxONwQPPcrQaN+Sidui7C6bcxEKvbg\/KSKLFBuZ1iwn05ecLXkby0X1b7Mm5I7cjtf+uvn3EcwsK6HbtCXQlex05jpQ9kR+6LUxEgxNpXr09eOOLjXBNSrL4fmFZddo4ygC0yvFhUATYwCBprBTnKnVV6O49Dgc0BfbGCSzAxbQnsvgmTkBUnwXDJw4zfLG\/3irqGVhcx4Gon013xys3B3KrGBDKChugHToC+O9KOpZRQ8KWKff2XnDUfIGLpG7i1mAtLCAHM+KjaziykkW9UaZ8GonUUri7a93iQoipeVbY4A8kJmngXhLMaXRkniBlHeqCD79u7o00vSp2WnQKTITAX\/OP0jQKVhguby9vOXc9sGtiqJArFbJuXhRtJKVgihLYwbNkLOsCsztK5ZKWNm3Ma8prLIS\/8jQqDskAoq9vHjdJbLVWBWz1RlVw6v84g1gBmlcWNX0MmSBx7ZqVQDqmhma+LhRaNsHGTYt9w2RfuXctYdTh5B9DmuEeoegvMC\/n7SNLCFhkODN5uUBOst1M2QsFIMtLxePodmP60Ot3d7w\/L+YXHq6cpDn2nyIVX5f3qO\/ZpVWVY2ROGMAtANh1y6Yc4q\/s95C7sZvRSp3hn+RhUCZt7ZixreQaouebImxz9+CRa7JKnRu1S9ju2EL1+CqeSny3BCAzKMDvaVhmoKOnsm+p8cs2yF64\/m1mil+e0c+JTi\/JNg+om2WrwOro5+8StpACGt45ssEe4f9WERdnW0SGhjVPXqsE0WelRKxF+41f8i6oMmVFX9KiWJS7++7hlb8OhASZI+HzaengGuTA3ICZc4BBdDE\/3uSfRvH8QPYeqrt9VTBbn\/1M8L3HsNs\/MkEQuoMtQFPNftLYasbPW+DWvbERfCQ7J9q+dRnNZeUWowDIQ1dQimNsm2JZ7e+G\/4kpaFgKJrwkjFqpWWRKbURInONqxiiGg0AGVjhbOf7MUicfNWLhTqnVq7f\/EDSmpkn8xFf3HQ7HrEeJgLrwxv2MVMW5YRK54Nu35a\/IJnY84G1SPSIMGf1VH0+03io2Gd00G40kK05rJfUb31COgqooVdboztrvwIYbL4\/y97bITtj+sH1JOozFrsE7mjiUrJmUhkBVZl6SU5cs1xh0Pw2QViz6t\/zz7HPlx\/x7vFftCzKpVPtTqhe39R3s\/lQxV9c8dghqpXgnH\/mkyrt0OS0dR6HOPM4Ankmd5ppkRkgPjBlGTJqO8iSKGwJVOchexlvwhrrWSctgnWL2K6okDU7jCI572JxsNnclB9eyqc+adImz2PsYtsqEaxR23bzH7uQuckd7mvmoqW\/bjC\/4ZBxKBvL4b60wDnkCPl8JD7Y1OFLI+SxutSreSitI1t+mn0Ci51gUJwYridYzsKhwc6cCVUr1W0xXp1q84jlxXkf+JULr34Buw+SJzK9v9VbbhU+6p6va50R8jDRWx8\/Ka1Tqg3BZNdaUpUMCV89YJk9UeWqFJO61enRni7mhkJMctJ8wZsWe2FomC1G3uxDxwPjN2ef\/mCj11Q5OppUwcMuyHI5R\/\/oYS5XH+W4pKJPUVKwiN5ap\/TEHFM1Y57gEWQLVyoKkewe8ytAXRL3Aaz+OoJbucalLUPzjGstoMVsklbGcFFHY1tMxZDoA+JIAaFL34NPFyFdZYwTD\/JhbNAnlszmebup+5P6YaXKoaInkSWIg\/Oc8Dpvq1k90Bh1+6s5H6yo9xlbnwFMQ4YjeIoK9BTgOS91+LJPrhnYTXJKupTbsEGR0\/301VqnwPvAbJ8FQfutfJ5nvTYsma27d1wjMKs5QGvHBNGZOxdE+CcbqLE9aAaoqQWgj2MgIfUCh1hN\/PVyUuEa+u\/2Z8eCCvhQljt6iWdkaciJv8a2TgrMxmEs4lgHqu5cqLn+9nP3tNM\/bMJIkecq37keGbog42obFjB0226t7lilKr2mUf8fzh6FE87HDBhBXJ2nOkAdyS1ctHzePKUTw09nFxREJx2rQTEhngUA7CwcjmKcHNvwhB8hMPBRVHWMtFqZo\/\/zyW7cSE\/H3rIcBpLLUOJK0LdWqKWNbTNjkMS9GkpPUWzv6iF9dVayxMT6n5AbPMDnyzoORjNYbzCyw9Vx8v8P+J9Yq9Mvqp1DGQMzLuQsR5unKIrP+USIJQZJNvSYAwNyroARBCJeeVV4NOPML\/beAAKcxj7oN3zvL1u3FFZzPalV2CVFqnMCNQfkvY4SLecywbtikfZbgtMWH6TTHbw5i\/4wiu3MakL7rKekYjvvVDB5ofqX\/2D43iCxWyZOCI8uDr+ZEd+isV6yM5mKMX1dBPQun24zRLIZik6IbpYoYkInMkY5iEyjtp0vyqbASF+prmrViAY6Al1xQFM2c00gKG4PzKhOFogSq\/A+0A16oC\/A2O2rNbMbpHEAb2+LXa1BJ4BXxfLikJgzO+ziX\/FWf4NaBZJe+LHcCy3DJW\/k5Q6FfOd29KINnHlDlDpVLK41ggFpCx8l7tBkNAbONO19\/+0vyv6ZQmUb1J9vH6R0FLRBSZZCSLvXhu7zaOTbMChnY8SeI3jBOFeRnYsEK\/4qmSh0igk2\/W0703ORs8M3JJQVKRvTjLgD2CAi+nuu\/G9zcZirxvTtJad0LJmEfSq2m0ygALApBKHGYmDCSojCPWvjrN3g3mLRBGHYZtVGfdHHGTwdyKJ11okEIBCn8YpWYBXoUjZCnhWl0C7LlIovwMbVnQk9vQdCQrgj6l3NzkhMqIADfkOz0w21H8rUYZH+blxUeOfCR0xWXHaY9xlWx30jBfZZTEUcTVT1\/2yvqibd0VGKgPj2BH4RI3gRkjZHcV+V0StNBNZ65hxxEmHp3ROm1rBkKRcsaXEATSTFEeyABJsDs69cl7pWgPQS0L8fzNIhbkrU7OZPaql\/YlxS3g5ILLnw9SpTuwM3whMIwFvOJ+z2S5ZhmUxijT7XTsZsOzo2VkdpFh\/VwaCHZ\/FYDb3lVR0+VM1TlUqpM5gPYakBsoacIItl6qGYElNuew966SnWrnhqi6DU3dBUmNsZwbbQyCbYiOf\/2gUowGtYWukwWX\/FkdkzUmJWirp48Uhrx+O5g8E5D5gKES0niCnsbTiamsWAqBKZZturgZfaOOi3so7N2YW1rAyzhpIcOTcz7Z24TYH6CRfYEZ1QkM21MsarRjJFlpTBIkbxgGHnWs4FaIUOsc3SuahGhmN\/o4Z0HXpb2F1rzYof4vPDb3a1PbCWu2\/knGWlnj584R9MrakaA20oKVqrP8I\/WzrI4jglK0d5fWaUX9zy3MhBK1GoCYbkyW83aul12ldhttUHBpFVM36YswcT7VPC8kSPfjwNjltjJXulCgytN7Rvsbrsx6A0HOnAj6dswMZDo7MHZXOgTf2KVPyHn4tZrJLxsLT\/F5+gMj2DUHCp86QBR3YGPBSyj65Z+Lrk6DUvZGghDS\/DOHzY8ZYKSmygYTmcvkEdTFZbIwy15Jdfk2dwmnnVamGra4OmSGyXGrB4ylyP0A1eELHsYEhw8u6YHBR0XA+ipPhbA\/kYZTXP47DhWyARy5oHEDiKs3xy8r3L8fAeul7qcaq0UejeAeMKKhde4Kum9Xc0ZDV38seBqBk66wbn84Fqc9GuOgXkTLMbYge8vD5QBmrHLpbtLz+qDdXdaGsR\/0KeC\/J1sSAZyAUGTsY601Is6jPnBXYDO+1Gw0KvPUjyembFyF9y4ckwsqtEEjUnwFM1+8eDnd8RHHOinAjnCFICdEO46ZScUW1lZlpUco6FCYJPqo+WwK9ktaxB1k9UAP1+Am8X+kxDItyhGkPmZuNIDxjePix7L1KSCHz9YqsBYHLlac+l9w4smnafhP6spVFOBZm8ZBXp+1vQ5LLZFPyNvuAE7zdaKSuFKLKitL+axUemg\/v3Wb6F8qV7QRD1TamrqoGnFTOHLdJpBnZDrRD8DneUc9yZ+43+GljcyUBTOg67p3Yt3pirfrZnG0ybjjQ0KxcHoVHhFCuSTNgACE42mlMVWY3kryP132gwxdKhw\/ymUaR1k5RA0PdulmSNipQ+y6W2FtR+lDPm7kZJHPKlyWbDkLjHe+8tFSK+9vK6eq92s01E9nlA2h++PC4FU\/GnPj\/mL3t8QBFRKN2xHTakQb1A\/UwYsEvFF2rIcPOIRf2M0tQFwgPoC4H3zJnL3AtRhNYRvg6VnIcVJGlzD0Pi6e7UndB4Stk2OElkiQE6Yxe9NU04BLAmXpuGH1iyDWfJjJ6Jo9gFTGHp+uzCJ6lSZmhP9+uf8Ed2YeY2SFtR\/qsYtDgyhj0fD3TOFRPpqcSqAAF356WZ3BUZ2OjkBlRFJIGE+iOkoQcawWME50uQjEz69bNq2rdtfRSoJFOZHsE6+vNZsXGlqPqM85s8My7UkpAuM+h071zjyA+Wdfe91mB+iMclro0ImfJ6Dp2sZ3bqwlNASsf5jVtuo99fWatgAenWsJdOw31qg7F7ftiiRwkJRl49zfVfxGJQbgEkSBMvlqBakdLqnaYP1EHqG+GOghcPJQG3bdW06IpTDwG4Lq1BYey09y6+uMjN88CZFIW+Tx+1dUf7HJT2wIHhL7OA9nU54OX7OWjcNZ00GCi+3Uqn97pyC7zfu7WdKKUA8tBP\/Bgmgwgeco3u3\/\/AxOLs9qzEJtwOe\/vAKmWSILvbpFl2CxhqNO43Pa1nEq5uEdibJRhH5Auvx5Dl+yccr1k8WOquB\/sIzBlJDkFHLxcLbqaPJeiV\/2ZZkikShdQMlPPlTwlChNCT8r9IhaxjQBrBum7XwpvHG9\/nPGnBIQKuoeEYu\/3TDxGcrCZ6275v71gL8dEejYwHc6QxKFrP9SN3ucORyN5K2NRSEaV2QrOcZR8xtkMS++KPLWmbbzp7AgcjJcx5frDX9XonV09opD\/\/siX0n20GyKQBPeZIdeJhFBp97\/R4zfRu7b\/5mhbDlqitR7MvOX80n1y21PX7MzfLqUKbA1kwPIGcRDzy6\/wjt9YPRFq4LcZiTzGR1zG80xGJNUjcDj\/XRXaYekvf125\/Ky1BOIG0LtRavlF8J1qAYsfs1K70CZ4hMYNUS8HtP8bzCHbFCni7Ub1k15hm\/xt9\/Vs8R\/24y\/1S3IkRb2czD1HUDL9IO3eWskW3yCPIb1d3ftMpo2++3AOPAFu0npV08tfLs1c6UaSrpGy0B1nrP12bM16bJNz1PVBDh1v+2p4TEaIy7gZZ2bVmAB0I\/sO86D5Ko\/m1burxqdVvP4+JH5KxrVseAlVgvxP7l5Ul\/pYM5PaNfs7FM2UUydR3lkdAwfYZLD38brSWq8arKvMky2yaI4jrITGvGOi1UeYdBpWFhqsdBEQMBIh7eFk9TVj3FRpl8hV\/CuKxQOAh2cbLCiDnepE7C7DGt6SYKWKYh3oRMyzoGkw+cBsOKoPsmDe5wHBMm7vv3VQBm46AoxxoXebtSGOcup9jI0wTgDzU2Cs3dCzwKJLWx5BsHLHIy9Z+L\/b7aItRtxe3j00DXs+iY\/uppQXsTi\/rdLD2WuRZFL7jfneJtJDzdWapv0uOHn73kBah7rDvuiCwu52HdEZCNM8Rhi\/ghFqpLdGlOcg4Ruc74yzpgFp99tOJYtIJqDcrDSW1vbN+0eOpeafFEFto7k+sujHYPe8QTwd0pDA96ntroSJmoEqYOQcBWESrSsAIwekQDC47JyRYdGYC733Jhij0Ioz1lBKAFoKVrIoGNd3\/aWMy6RVOOUIVGb6XChZ67M2pIMnTk63dzac+FHBLt8vTGax\/ReZ+59QeXZ0wBDkNIlETKxZ2FFzVdntZzf9YC0fBxDm7mRuVDXCytTmDVzSos5WLxYznz75dq+lk7KWaremAWHcO\/u2k6K6eFGxyxWy8JUT0V6Z+mDn+pOSDVhCHdANJ\/ql4SATcUIUeWn7sqK60N4Uvo6RNwmose74K+l59Ol7iiRRspc0Vrz0WRtekfnhU3VVfjs3K9B52LsGulE2HshyW5UWGpaA1dKFOwIjcfEvdunVkmY5Zo0wac05hVT3KFymw2MRybLuuSvHeC7i8ryt8jaWOjevNMyJIcvX4awS5QVTkztugKIJdz267yQU8QthwgEXUCwXmb4k0Gvw2zQi7Cue\/Ei3pnGeY17tSZvqsOBEwtuQH60PUlMoWJxw4gXlJrbpsp\/zB5DgaJU8vTEPMjToBtA73MbWlSUFBhTBMxuybbqpXY+xmkGJkosJ1xmjf9FUmf\/CGRcWYAtVq3pQHDt6O+lb+EbDO4vOzHJvCi2QHL6PEAK+ez6bjaZM\/Fcnwj2lDRpaab99harXSbGavWu2MJzyITj9iENZOKcXTLzUNYteJ1Wev7Fb1gYP8CQ3b0RISISAvn952xyQ4GcVktG+jIbwJkd6LGnk7NDZ4nDF7T9jUziId7k5gosG+n3b50P\/qtA6lu78ddiuUhNWhnKj7FmkwSRmnCSgjACk30IW7A7n1stni\/jZodbCmqA30xIwYcAMWsmjE91Lu+7EQKusBuv45Guin9xqKQRxdTVpzAC7rWloCIHMEJKWPuGo\/EFGge9evJ7+4fNX6AuLhYUQdambt4TGgCsBWjWJhzWWCTFvV2PY0cpV8ZlVJ0Zv21W3Q8OI+WOEce2rPx6bmWxVwkaNmvjjDOs7Sn5n2pBeIBlvFV7+6YlG\/F1tRCWFP01X8g+lEUlPdhsRPI\/lmkUaUN+ytCOH3Z4YaC0Ii0rvfSPMFTYvrH8IDLqcbjTc1trcZHllRmeD2byoS91gLYtbAktTX1RjtyxFqA7MdFEvmhI3on1gRRHkmBWxyqCWy3zeOmbsd49ni2QXgu\/6GqwWp8lO8g9k+KGu\/j\/5J14VlTSsB+YRByAmdss66hIS+7xwAnxBNHfbav1yIWiA\/xDSnQk+gN2+wgZfEE3zQEYAS8obqlAs\/G5rWe5IqKW9u5dSwB6oTcgLtuSrlcDxqLD5dYaz\/wstgSm0H4eV8nS9MQir+gwxWqtNcamtODe8uWyCeAF91PdAM4TQg3sULwS1sx5\/yVB1fyGUSrA\/ff1dUnLsSqoYpX57Ex6AHA5qThwq6zX7CsiH0xInGnvvpq5Ax4n5iqODhjKhhYWTYi1yQq6WxNTsUVPQCKM4j8jZopSpJ8eteCdl9Jx7gTYpQFUYynl8zPb69FqGIzRBf+BomaeR09zKLQH4uLKN9iabTu+DmHm1UM1piHlvVrdX417+xVmrbtiG3uYQQjwlKWCpAwYwWhEyCNbBord5Amo2oN+W4evx97Cg0Nyx8lePaz5colqvf0Xb10XACRWvxit7sMWCcbpp6S36gbz4Saa\/THLX35rj\/Iyz0q0N8VDr9yEIcjkIEWlWHSA4OdLRj0z5P9RVWXkDrPgqx8YORLNi7wbnw5CNVZnXVrwnyOVrorbYm0LFRXUzcy68C7yco17sNVwWSGV\/RHVG2Kx\/Rl3q9gjeDguyMAmVLQSL86r2u5gM+WfrJm16JqrsA\/7W6HY3XAhXlYlinS0c0rD31o8TH6r4aJGXJdvIoq+BI6TH","iv":"832eb48ffa96c39eb56b49fa7a40275f","s":"64308549da77ae8e"}
Share your thoughts. Click here