Luxury Daily
World’s leading luxury business publication
Dec. 10, 2019
  1. The risk in China’s huge influencer economy
  2. Bleu de Chanel dives deep with new campaign
  3. Christian Louboutin enters China’s cosmetics market via Tmall
  4. Someone’s upset with Twitter’s billionaire CEO moving to Africa. So he wrote a letter
  5. Day's wrap: Christian Louboutin, Aston Martin, Marie Claire, Land Rover and fashion sales
  6. Land Rover breaks winter ad campaign targeting US skiers and snowboarders
  7. Aston Martin Lagonda takes to the air with Airbus chopper design partnership
  8. Current retail technology and consumer behavior not yet in sync: report
  9. Chinese travelers want personalized service, embracing experiential: report
  10. Major brands share outlook for 2020 - join us at Luxury FirstLook Jan. 15
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Apparel and accessories

Gucci’s blogger gifting boosts digital word-of-mouth in January

March 7, 2018

Gucci made Jeffree Star custom luggage. Image credit: Jeffree Star

 

By Staff reports

Italian fashion label Gucci received the most digital earned media of any luxury label in January thanks to its collaboration with a well-known beauty blogger.

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  1. The risk in China’s huge influencer economy
  2. Bleu de Chanel dives deep with new campaign
  3. Christian Louboutin enters China’s cosmetics market via Tmall
  4. Someone’s upset with Twitter’s billionaire CEO moving to Africa. So he wrote a letter
  5. Day's wrap: Christian Louboutin, Aston Martin, Marie Claire, Land Rover and fashion sales
  6. Land Rover breaks winter ad campaign targeting US skiers and snowboarders
  7. Aston Martin Lagonda takes to the air with Airbus chopper design partnership
  8. Current retail technology and consumer behavior not yet in sync: report
  9. Chinese travelers want personalized service, embracing experiential: report
  10. Major brands share outlook for 2020 - join us at Luxury FirstLook Jan. 15
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