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Mobile

Barneys shifts in-store strategy with mobile connectivity

December 23, 2011

 

By Rachel Lamb

New York-based retailer Barneys New York is shifting its in-store strategy by using mobile devices to find inventory, ring up purchases and store customer information.

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  1. Balmain Beauty presents first prestige fragrance
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  6. Amazon’s $475M luxury play and Saks Global’s survival plan collide
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