Mobile
September 24, 2012
By Tricia Carr
Retailer Barneys New York placed a banner ad on Condé Nast-owned Vanity Fair’s mobile site, but could miss out on transactions since it did not optimize its content for smartphones.
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","iv":"6f32e9853dc9a07da1efa72c109d7f4a","s":"75ea2236aabe5946"}
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