Mobile
September 24, 2012
By Tricia Carr
Retailer Barneys New York placed a banner ad on Condé Nast-owned Vanity Fair’s mobile site, but could miss out on transactions since it did not optimize its content for smartphones.
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","iv":"93a464226f071b2cb5f5bdc6fbfe629d","s":"5136e0465d1c97af"}
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