Internet
September 24, 2012
By Tricia Carr
Luxury marketers should focus on personalization and exclusivity in holiday social media campaigns to gain eyes during the high-volume shopping season, but combine these efforts with additional channels to be sure that the message reaches true affluent consumers.
{"ct":"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","iv":"bb6128eca3b6ab546baa3383c85ca66c","s":"85b6cfd9eda68775"}
Share your thoughts. Click here