• Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Internet

How luxury brands can leverage holiday-focused social media campaigns

September 24, 2012

 

Luxury marketers should focus on personalization and exclusivity in holiday social media campaigns to gain eyes during the high-volume shopping season, but combine these efforts with additional channels to be sure that the message reaches true affluent consumers.

To read the entire article, please subscribe or sign in