Internet
September 24, 2012
By Tricia Carr
Luxury marketers should focus on personalization and exclusivity in holiday social media campaigns to gain eyes during the high-volume shopping season, but combine these efforts with additional channels to be sure that the message reaches true affluent consumers.
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