Today in luxury marketing:
Baselworld: How the ultra high-net-worth shop
Last week, while vising the Baselworld watch fair, I gained entrance – fleetingly, but entrance nonetheless – to what could be described as the most exclusive store in the world. There was no sign, much less evidence of a cash register or anything as ghoulish as a swing tag. Yet everything within was for sale, certainly, but not to any old consumer, not even most of those gathered in its immediate, invitation-only environs, according to The Telegraph.
{"ct":"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","iv":"84ef61aaada46678b0d126b7be33e3f7","s":"e6bf62273c067a69"}