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July 18, 2019
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Fragrance and personal care

Beauty AR makes Gen Z shoppers 10x more likely to buy

July 7, 2017

YouCam Makeup lets consumers try on looks. Image credit: YouCam Makeup

 

By Staff reports

Augmented reality beauty experiences can drive sales for brands, with a new study on application YouCam Makeup finding that try-on features double conversions.

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  1. In-store retail challenges impact beauty sector: report
  2. Brands face difficulty keeping in-house agency energized
  3. Inspirato simplifies vacation booking with travel subscription
  4. Shiseido gets into beauty subscription game with IoT skincare
  5. Day's wrap: Harrods, Burberry, Chanel, LVMH, Kering, Roberto Cavalli and De Beers
  6. Webinar on Aug. 21: “Property and Furnishings: How to Hit a Home Run”
  7. LVMH, Kering recruit Oscar de la Renta in mission for safer working environments
  8. Saks, Chanel, Four Seasons and Ferretti - News briefs
  9. Top 10 food and beverage headlines of H1
  10. Luxury brands must employ range of strategies in Asia
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