Luxury Daily
World’s leading luxury business publication
April 21, 2018
  1. Stella McCartney, The RealReal launch circular economy campaign
  2. Gucci aims to sustain momentum with futuristic facility
  3. 42 speakers from the world's leading luxury brands - Women in Luxury New York 2018
  4. Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders
  5. Couture is about more than expensive clothes: Maria Grazia Chiuri
  6. 10 questions for Rosewood Hotel Group's Thuy Tranthi Rieder
  7. Zegna celebrates 50 years of RTW in new exhibition
  8. Customer service should go beyond consumption: Iguatemi CEO
  9. Inviting opinion pieces on luxury issues, marketing, retail and media
  10. Dior appeals to product-conscious consumers with sustainable skincare
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Fragrance and personal care

Beauty AR makes Gen Z shoppers 10x more likely to buy

July 7, 2017

YouCam Makeup lets consumers try on looks. Image credit: YouCam Makeup

 

By Staff reports

Augmented reality beauty experiences can drive sales for brands, with a new study on application YouCam Makeup finding that try-on features double conversions.

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MOST POPULAR
  1. Stella McCartney, The RealReal launch circular economy campaign
  2. Gucci aims to sustain momentum with futuristic facility
  3. 42 speakers from the world's leading luxury brands - Women in Luxury New York 2018
  4. Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders
  5. Couture is about more than expensive clothes: Maria Grazia Chiuri
  6. 10 questions for Rosewood Hotel Group's Thuy Tranthi Rieder
  7. Zegna celebrates 50 years of RTW in new exhibition
  8. Customer service should go beyond consumption: Iguatemi CEO
  9. Inviting opinion pieces on luxury issues, marketing, retail and media
  10. Dior appeals to product-conscious consumers with sustainable skincare
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