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May 25, 2019
  1. Burberry brings Monogram collection to Saks with takeover
  2. Day's wrap: Theresa May, Giambattista Valli, Burberry, Safilo, Audi and Estée Lauder
  3. Giambattista Valli brings couture perspective to more consumers with H&M
  4. Roger Dubuis launches WeChat campaign to introduce DNA, daring lifestyle
  5. Giorgio Armani asks brand loyalists to share legacy
  6. Sephora’s Virtual Artist brings augmented reality to large beauty audience
  7. Luxury online retail market to reach $41.8B by 2019: report
  8. Neiman Marcus introduces interactive retail tables to spur conversions
  9. Saks acts as cornerstone of Houston Galleria's $250M transformation
  10. China to surpass US as world’s largest retail market by 2018: A.T. Kearney
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Fragrance and personal care

Beauty AR makes Gen Z shoppers 10x more likely to buy

July 7, 2017

YouCam Makeup lets consumers try on looks. Image credit: YouCam Makeup

 

By Staff reports

Augmented reality beauty experiences can drive sales for brands, with a new study on application YouCam Makeup finding that try-on features double conversions.

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  1. Burberry brings Monogram collection to Saks with takeover
  2. Day's wrap: Theresa May, Giambattista Valli, Burberry, Safilo, Audi and Estée Lauder
  3. Giambattista Valli brings couture perspective to more consumers with H&M
  4. Roger Dubuis launches WeChat campaign to introduce DNA, daring lifestyle
  5. Giorgio Armani asks brand loyalists to share legacy
  6. Sephora’s Virtual Artist brings augmented reality to large beauty audience
  7. Luxury online retail market to reach $41.8B by 2019: report
  8. Neiman Marcus introduces interactive retail tables to spur conversions
  9. Saks acts as cornerstone of Houston Galleria's $250M transformation
  10. China to surpass US as world’s largest retail market by 2018: A.T. Kearney
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