Luxury Daily
  • Email
  • Print
  • Reprints

Fragrance and personal care

Beauty AR makes Gen Z shoppers 10x more likely to buy

July 7, 2017

YouCam Makeup lets consumers try on looks. Image credit: YouCam Makeup


Augmented reality beauty experiences can drive sales for brands, with a new study on application YouCam Makeup finding that try-on features double conversions.

To read the entire article, please subscribe or