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Nov. 27, 2020
  1. Valentino gives Lady Gaga a voice for self-expression in new fragrance campaign
  2. Tiffany & Co. leads luxury jewelers making strides toward ethical sourcing: Human Rights Watch
  3. Bleu de Chanel dives deep with new campaign
  4. Audi adds thrill to wish list in new humorous holiday campaign
  5. Day's wrap: LVMH, Aston Martin, Tiffany & Co., Bentley and Nordstrom
  6. Digitization essential for luxury brands to prevent supply chain, overstock issues
  7. Brands must embrace transparency to add credibility to sustainability efforts
  8. Dior unveils first loungewear collection as fashion lovers stay close to home
  9. Chanel celebrates centennial of N°5 with dreamlike film
  10. Lexus leans into unique celebrations for annual holiday push
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Fragrance and personal care

Beauty AR makes Gen Z shoppers 10x more likely to buy

July 7, 2017

YouCam Makeup lets consumers try on looks. Image credit: YouCam Makeup

 

By Staff reports

Augmented reality beauty experiences can drive sales for brands, with a new study on application YouCam Makeup finding that try-on features double conversions.

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LATEST HEADLINES
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  1. Valentino gives Lady Gaga a voice for self-expression in new fragrance campaign
  2. Tiffany & Co. leads luxury jewelers making strides toward ethical sourcing: Human Rights Watch
  3. Bleu de Chanel dives deep with new campaign
  4. Audi adds thrill to wish list in new humorous holiday campaign
  5. Day's wrap: LVMH, Aston Martin, Tiffany & Co., Bentley and Nordstrom
  6. Digitization essential for luxury brands to prevent supply chain, overstock issues
  7. Brands must embrace transparency to add credibility to sustainability efforts
  8. Dior unveils first loungewear collection as fashion lovers stay close to home
  9. Chanel celebrates centennial of N°5 with dreamlike film
  10. Lexus leans into unique celebrations for annual holiday push
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