Luxury Daily
World’s leading luxury business publication
Jan. 20, 2019
  1. Millennials - Luxury Memo special report
  2. Day's wrap: Tiffany, Tesla, Balmain, Reebonz, #10YearChallenge and Luxury Institute
  3. Sharing economy helps rather than hurts luxury brands
  4. Hermès sets off on global tour in sci-fi cartoon
  5. Nordstrom returns to the Tonys with an emphasis on fashion
  6. Optimism in the air at SIHH
  7. How brands are tapping Facebook Messenger to bolster customer service
  8. New aristocracy seeks spacious, secure homes
  9. Luxury travel industry to reach $1.2B by 2020: report
  10. Luxury to experience small growth in 2017, thanks to recovery of Chinese consumers
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Fragrance and personal care

Beauty AR makes Gen Z shoppers 10x more likely to buy

July 7, 2017

YouCam Makeup lets consumers try on looks. Image credit: YouCam Makeup

 

By Staff reports

Augmented reality beauty experiences can drive sales for brands, with a new study on application YouCam Makeup finding that try-on features double conversions.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Millennials - Luxury Memo special report
  2. Day's wrap: Tiffany, Tesla, Balmain, Reebonz, #10YearChallenge and Luxury Institute
  3. Sharing economy helps rather than hurts luxury brands
  4. Hermès sets off on global tour in sci-fi cartoon
  5. Nordstrom returns to the Tonys with an emphasis on fashion
  6. Optimism in the air at SIHH
  7. How brands are tapping Facebook Messenger to bolster customer service
  8. New aristocracy seeks spacious, secure homes
  9. Luxury travel industry to reach $1.2B by 2020: report
  10. Luxury to experience small growth in 2017, thanks to recovery of Chinese consumers
VIDEOS
More Videos

MORE IN Fragrance and personal care
Neiman Marcus stays on-trend in beauty with new offering
Gucci explores Americana haunts in Hollywood-themed Guilty ads
Guerlain brings Bee bottle to life in film
Beauty blends physical, digital in personalization push
Ralph Lauren plays up modern romance in sweet fragrance effort
Gucci enters haute perfumery with fragrance “laboratory”



RECENT ARTICLES
Day’s wrap: Tiffany, Tesla, Balmain, Reebonz, #10YearChallenge and Luxury Institute
Balmain seeks to modernize fashion with streaming, AR app
Tesla reduces workforce in bid for more affordable Model 3

Reebonz plans to enhance circular luxury with blockchain
Lowered tourist spend dents Tiffany’s holiday sales
Luxury personalities “living in the future”: Luxury Institute CEO