Luxury Daily
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Fragrance and personal care

Beauty brands have to be aspirational, yet relatable: Givenchy Beauty exec

July 31, 2019

Consumers are looking for authenticity and inclusivity in their beauty marketing. Image credit: Givenchy Beauty

 

As the beauty purchase path becomes more complex and fragmented, owned media is an often overlooked opportunity for brands to build communities and establish loyalty from their existing client base.

To read the entire article, please subscribe or