Fragrance and personal care
July 31, 2019
Consumers are looking for authenticity and inclusivity in their beauty marketing. Image credit: Givenchy Beauty
By Sarah Jones
As the beauty purchase path becomes more complex and fragmented, owned media is an often overlooked opportunity for brands to build communities and establish loyalty from their existing client base.
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","iv":"2ccd0593099fa056365ab68b8bfbcdf6","s":"bbf9b8dc130535e0"}
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