Fragrance and personal care
March 13, 2018
Lancôme often partners with YouCam Makeup app for personalization. Image credit: Perfect Corp.
By Brielle Jaekel
Beauty manufacturers are some of the biggest innovators in marketing, but lately their use of technology has brought personalization tactics to a futuristic standpoint.
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