Fragrance and personal care
March 13, 2018
Lancôme often partners with YouCam Makeup app for personalization. Image credit: Perfect Corp.
By Brielle Jaekel
Beauty manufacturers are some of the biggest innovators in marketing, but lately their use of technology has brought personalization tactics to a futuristic standpoint.
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