Fragrance and personal care
March 13, 2018
Lancôme often partners with YouCam Makeup app for personalization. Image credit: Perfect Corp.
By Brielle Jaekel
Beauty manufacturers are some of the biggest innovators in marketing, but lately their use of technology has brought personalization tactics to a futuristic standpoint.
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