Fragrance and personal care
March 13, 2018
Lancôme often partners with YouCam Makeup app for personalization. Image credit: Perfect Corp.
By Brielle Jaekel
Beauty manufacturers are some of the biggest innovators in marketing, but lately their use of technology has brought personalization tactics to a futuristic standpoint.
{"ct":"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","iv":"9b3c6021ea5ba2b2291896f844980d90","s":"021e69a76ce22076"}
Share your thoughts. Click here