Fragrance and personal care
March 13, 2018
Lancôme often partners with YouCam Makeup app for personalization. Image credit: Perfect Corp.
By Brielle Jaekel
Beauty manufacturers are some of the biggest innovators in marketing, but lately their use of technology has brought personalization tactics to a futuristic standpoint.
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