Fragrance and personal care
March 13, 2018
Lancôme often partners with YouCam Makeup app for personalization. Image credit: Perfect Corp.
By Brielle Jaekel
Beauty manufacturers are some of the biggest innovators in marketing, but lately their use of technology has brought personalization tactics to a futuristic standpoint.
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","iv":"f8d820ea8b0833b3e9d9aec18de6b20f","s":"b4419160a4dade0c"}
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