Fragrance and personal care
March 13, 2018
Lancôme often partners with YouCam Makeup app for personalization. Image credit: Perfect Corp.
By Brielle Jaekel
Beauty manufacturers are some of the biggest innovators in marketing, but lately their use of technology has brought personalization tactics to a futuristic standpoint.
{"ct":"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","iv":"2d8aeafad1b669229788eeb05446b249","s":"218a150557ad45ab"}
Share your thoughts. Click here