Fragrance and personal care
March 13, 2018
Lancôme often partners with YouCam Makeup app for personalization. Image credit: Perfect Corp.
By Brielle Jaekel
Beauty manufacturers are some of the biggest innovators in marketing, but lately their use of technology has brought personalization tactics to a futuristic standpoint.
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","iv":"bd6d370781d882d94d7c1aaf9d96dff7","s":"d62e2ce6eef901af"}
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