Luxury Daily
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Fragrance and personal care

Beauty brands pursue personalization through modern tech

March 13, 2018

Lancôme often partners with YouCam Makeup app for personalization. Image credit: Perfect Corp.

 

Beauty manufacturers are some of the biggest innovators in marketing, but lately their use of technology has brought personalization tactics to a futuristic standpoint.

To read the entire article, please subscribe or