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Fragrance and personal care

Beauty retailer Sephora ups social shopping quotient with Instagram checkout

June 24, 2020

In addition to reducing transactional friction, Sephora is moving closer to the consumer's point of passion to consummate a sale at the moment when the desire is highest. Image credit: Sephora In addition to reducing transactional friction, Sephora is moving closer to the consumer's point of passion to consummate a sale at the moment when the desire is highest. Image credit: Sephora

 

By Luxury Daily News Service

Cosmetics retailer Sephora has debuted Instagram checkout with more than 80 brands it sells in stores and online as the LVMH-owned company takes social shopping one notch up.

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