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Fragrance and personal care

Beauty retailer Sephora ups social shopping quotient with Instagram checkout

June 24, 2020

In addition to reducing transactional friction, Sephora is moving closer to the consumer's point of passion to consummate a sale at the moment when the desire is highest. Image credit: Sephora In addition to reducing transactional friction, Sephora is moving closer to the consumer's point of passion to consummate a sale at the moment when the desire is highest. Image credit: Sephora

 

By Luxury Daily News Service

Cosmetics retailer Sephora has debuted Instagram checkout with more than 80 brands it sells in stores and online as the LVMH-owned company takes social shopping one notch up.

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  1. Luxury Women to Watch 2017
  2. Actress Chase Infiniti accepts Louis Vuitton ambassador role
  3. Capri Holdings closes Versace divestiture
  4. Mercedes-Benz locks in with WTA as exclusive automobile partner
  5. Chase opens new Sapphire Lounge in Las Vegas
  6. 85pc of recent, pending Gen Z car buyers considering luxury vehicle purchase: report
  7. Dolce & Gabbana debuts Devotion fragrance film
  8. Dolce & Gabbana sets up holiday market in NYC
  9. Hermès, Goyard lead consigner sales in 2025: Rebag
  10. Legendary architect Frank Gehry dies at 96
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