Fragrance and personal care
September 7, 2021
Estée Lauder provides in-store virtual try-on experiences to further engage beauty consumers. Image credit: Estée Lauder
By Nora Howe
Advances in technology have become critical for the beauty industry as it emphasizes optimizing in-store experiences, online engagement and global sales.
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