Fragrance and personal care
September 7, 2021
Estée Lauder provides in-store virtual try-on experiences to further engage beauty consumers. Image credit: Estée Lauder
By Nora Howe
Advances in technology have become critical for the beauty industry as it emphasizes optimizing in-store experiences, online engagement and global sales.
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","iv":"d7cec18bf34997ab67ab60e6cba941a8","s":"59f090e5e6f3b0a9"}
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