Fragrance and personal care
September 7, 2021
Estée Lauder provides in-store virtual try-on experiences to further engage beauty consumers. Image credit: Estée Lauder
By Nora Howe
Advances in technology have become critical for the beauty industry as it emphasizes optimizing in-store experiences, online engagement and global sales.
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","iv":"691f1263ec9e51cb9674ec4b53434522","s":"14c1fd5698ca6f15"}
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