Fragrance and personal care
September 7, 2021
Estée Lauder provides in-store virtual try-on experiences to further engage beauty consumers. Image credit: Estée Lauder
By Nora Howe
Advances in technology have become critical for the beauty industry as it emphasizes optimizing in-store experiences, online engagement and global sales.
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","iv":"7d11c652bb41308e906e809cc9e9c1fd","s":"d1ce6c9c0ed25dad"}
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