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Mobile

Bell & Ross aims for mcommerce via QR code placement

July 11, 2013

 

By Erin Shea

Watchmaker Bell & Ross is taking its print advertisement to the next level by placing a QR code on the page to allow consumers who are interested in the product to find more information and purchase products from their mobile devices.

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  1. Porsche builds 'Toy Story'-inspired 911s for charity auction
  2. Dolce & Gabbana reworks Ray-Ban Aviator
  3. Porsche plots ’leaner’ future as full-year sales slide
  4. Off the Cuff: A Q&A with Bergdorf Goodman’s Tracy Margolies
  5. Luxury brands are now limited in naming capacity
  6. A new vocabulary for luxury: The nine archetypes defining its future
  7. Bottega Veneta chooses online video to market first fragrance
  8. McLaren hires Ford’s Kemal Curic as chief design officer
  9. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  10. Top luxury campaigns of 2025: Bottega Veneta, ‘Craft is Our Language’
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