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Mobile

Belstaff ups mobile savvy via Fashion Week campaign

February 12, 2013

 

By Tricia Carr

British fashion house Belstaff optimized its New York Fashion Week runway show stream so that consumers could view the live footage and an adjoining Twitter hashtag feed via desktop and mobile devices.

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  1. Bulgari names Chinese actress Liu Yifei as newest global ambassador
  2. Presentation decks and agenda for Luxury FirstLook Jan. 15
  3. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  4. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  5. Unifying influencer marketing strategy can unlock growth potential: Inpulsus CEO
  6. Dior dives into French Riviera with escapist fragrance
  7. Free webinar Oct. 27: Finances of the luxury home buyer
  8. Audi propels Santa into the future with electric sleigh
  9. Bloomingdale’s, a US retail survivor, to release 150th anniversary coffee table book
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