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Multichannel

Bentley flaunts adventurous lifestyle via GTC W12 social video

March 16, 2012

 

By Tricia Carr

British automaker Bentley Motors premiered a short film called “In Search of Snow” at Aspen Fashion Week to add to its marketing efforts geared at luxury consumers by adding a sense of high-class adventure to the brand.

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  1. Dior dives into French Riviera with escapist fragrance
  2. Brioni launches anniversary capsule at Bergdorf Goodman
  3. Piaget fetes sixth year of USPA Gold Cup sponsorship with new timepiece
  4. Luxury Unfiltered: Why luxury must evolve from product to purpose to stay relevant
  5. Chanel unleashes ‘From Dream to Reality’
  6. Pratesi continues retail push with new Boston boutique
  7. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  8. Luxury Women to Watch 2017
  9. Longchamp x Robert Indiana tributes 'Love' sculpture artist
  10. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
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