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Multichannel

Bentley flaunts adventurous lifestyle via GTC W12 social video

March 16, 2012

 

By Tricia Carr

British automaker Bentley Motors premiered a short film called “In Search of Snow” at Aspen Fashion Week to add to its marketing efforts geared at luxury consumers by adding a sense of high-class adventure to the brand.

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  1. Moncler returns to the slopes for Grenoble campaign
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  5. New Global Fashion Agenda program in Turkey targets textile waste
  6. Chanel unleashes ‘From Dream to Reality’
  7. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  8. Chase opens new Sapphire Lounge in Las Vegas
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