Bentley stages Blower Jnr in Sardinia

July 21, 2025

At the film’s heart is the Bentley Blower Jnr, handcrafted under license by Hedley Studios; just 349 of these recreated models will be made. Image credit: Bentley

By Amirah Keaton

British automaker Bentley is celebrating the production launch of its electrified legacy model with a cinematic campaign.

Set against the scenic backdrop of Sardinia, the luxury marque is highlighting the heritage vehicle as its partner Hedley Studios begins production of the first road-legal, driveable version of the Blower Jnr. The 85 percent scale recreation of the 1929 original now sees Bentley carrying the spirit of one of its most iconic cars to a new generation.

Handcrafted heritage
Embracing the “la dolce vita,” or “the sweet life,” in a reference to slow living, a new campaign video follows its main character through Mediterranean landscapes, opening on the coast of Sardinia. A series of quiet roads and stone-lined villages set the scene for a relaxed summer drive.

As the Bentley Blower Jnr makes its way through these surroundings, the asset highlights a different kind of luxury, one based in the exclusive and experiential. The visuals focus on the small details: local architecture, warm weather and stretches of open road, aligning with the brand’s positioning of the Blower Jnr as a collector-grade vehicle.

Set against the scenic backdrop of Sardinia, Bentley highlights the Blower Jnr in a new film

At the film’s heart is the Bentley Blower Jnr. Handcrafted under license by Hedley Studios and Bentley’s banner, the limited-run marvel – just 349 of these models will be made – combines vintage aesthetics with sustainable electric power.

A demonstration of the vehicle’s electric power tool place this spring during a final sign-off on the roads of Jersey in the British Islands, where brand officials showcased the Bentley Blower Jnr covering over 650 miles in just three days to members of the media.

“From the moment that we first took the original 1929 Bentley Blower Team Car #2 to Hedley Studios, we knew this project was going to deliver something truly special,” said Mike Sayer, head of product communications and the Bentley Heritage Collection for Bentley Motors, in a statement.

“Years later, and with thousands of road miles under the wheels of the development prototypes – appropriately called EXPs as the first Bentleys were – we’re ready to put the car into production.”

Luxury and legacy
The Blower Jnr represents a growing trend among luxury automakers to present heritage models, playing into nostalgia and collector’s demand by maintaining authentic design elements (see story).

Per its Beyond100 strategy, Bentley has committed to becoming fully electric by 2030 (see story), with the Blower Jnr serving as a bridge between the brand's storied past and its sustainable future.

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“Hedley Studios has reimagined a car that sits at the very heart of Bentley’s history and heritage, with extraordinary attention to detail and craftsmanship,” Mr. Sayer said, in a statement.

“We can’t wait to see these cars on the road soon, and look forward to taking delivery of the first car to join our Heritage Collection.”

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