Luxury Daily
The authority in luxury news.
March 3, 2026
  1. Gucci drops see-now, buy-now Primavera edit
  2. Chanel returns to roots for J12 watch campaign
  3. Burberry releases 'The Trench, Portraits of an Icon’
  4. ‘Art of the Desk’ centers new content from Montblanc
  5. Rolls-Royce Black Badge turns 10
  6. Vestiaire Collective study links self-doubt to new purchases
  7. Kering establishes two new internal divisions
  8. Explora Journeys invites travelers to rethink sea experiences
  9. Silversea previews five signature spaces within The Cormorant at 55 South
  10. Marchesi 1824 enters Harrods Chocolate Hall
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Internet

Bergdorf Goodman encourages email sign-ups via $2,500 giveaway

January 25, 2011

Bergdorf Goodman is using email newsletters to push sales

 

By Elizabeth Zelesny

Luxury retailer Bergdorf Goodman is driving sign-ups to its email database via a $2,500 shopping spree, which creates an incentive for consumers to interact with the brand. 

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Gucci drops see-now, buy-now Primavera edit
  2. Chanel returns to roots for J12 watch campaign
  3. Burberry releases 'The Trench, Portraits of an Icon’
  4. ‘Art of the Desk’ centers new content from Montblanc
  5. Rolls-Royce Black Badge turns 10
  6. Vestiaire Collective study links self-doubt to new purchases
  7. Kering establishes two new internal divisions
  8. Explora Journeys invites travelers to rethink sea experiences
  9. Silversea previews five signature spaces within The Cormorant at 55 South
  10. Marchesi 1824 enters Harrods Chocolate Hall
VIDEOS
More Videos

MORE IN Internet
Gucci drops see-now, buy-now Primavera edit
Coty partners with OpenAI
Estée Lauder Cos. taps Shopify for ecommerce overhaul
‘Gen Z is looking to reconnect with the world around them’: Pinterest
Sofitel makes TikTok debut with episodic campaign
Tod’s links My Gommino collection to digital passport program



RECENT ARTICLES
Louis Vuitton, Formula 1 kick off 2026 season
Visa, Global Fashion Agenda start circular design competition for young designers
Marchesi 1824 enters Harrods Chocolate Hall

Chanel returns to roots for J12 watch campaign
‘Art of the Desk’ centers new content from Montblanc
Rolls-Royce Black Badge turns 10