Internet
January 25, 2011
By Elizabeth Zelesny
Luxury retailer Bergdorf Goodman is driving sign-ups to its email database via a $2,500 shopping spree, which creates an incentive for consumers to interact with the brand.
{"ct":"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","iv":"cf2970f75463ae7ca1e31e176faedc39","s":"4d7ec97f168e56e3"}
Share your thoughts. Click here