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Mobile

Bergdorf Goodman rewards loyalists and drives traffic with mobile social media contest

January 11, 2011

Bergdorf Goodman is using Foursquare to drive foot traffic

 

By Rachel Lamb

Luxury retailer Bergdorf Goodman is tapping mobile social media to inspire loyalty among its affluent target demographic and drive foot traffic to its bricks-and-mortar locations.

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  1. Kering loops France’s Ardian into Fifth Avenue investment
  2. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  3. Coty earns ‘A’ score from CDP
  4. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  5. Dior, Rizzoli to release book on Lady Art project
  6. Ruinart reveals annual Carte Blanche creative collaboration
  7. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  8. Seabourn to broadcast 2026 World Cup aboard luxury cruises
  9. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
  10. What’s at the end of the catwalk? Overtime pay, lunch breaks and other worker protections
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‘Sound. Elevated.’ from Bang & Olufsen marks centennial
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Dior, Rizzoli to release book on Lady Art project