Mobile
January 11, 2011
By Rachel Lamb
Luxury retailer Bergdorf Goodman is tapping mobile social media to inspire loyalty among its affluent target demographic and drive foot traffic to its bricks-and-mortar locations.
{"ct":"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","iv":"bcb57aa6db454a9aca084d9d81165ff4","s":"dafc4fae6a8ae6ee"}
Share your thoughts. Click here