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Bergdorf targets affluent trailblazers with Google+ addition

December 12, 2011

 

By Rachel Lamb

Well-known for its social media presence, New York-based department store Bergdorf Goodman is upping the ante by adding Google+ to its repertoire for exclusive holiday marketing sneak-peaks and content.

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  1. Chinese consumers rely heavily on digital word-of-mouth for luxury discovery
  2. CSR is a non-negotiable service to society
  3. John Hardy explores female power to inspire self-gifting
  4. Nordstrom family suspends private ownership plans
  5. Valentino opens pop-up "active spaces" to roll out resort collection
  6. Luxury Women to Watch 2018
  7. Day's wrap: Burberry, Cartier, Etihad, McLaren, David Yurman and data
  8. Ritz-Carlton journeys across Japan in influencer series
  9. Louis Vuitton creates art with its handbags in latest rollout
  10. Micro-influencers have greater impact for brands
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