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Bergdorf targets affluent trailblazers with Google+ addition

December 12, 2011

 

By Rachel Lamb

Well-known for its social media presence, New York-based department store Bergdorf Goodman is upping the ante by adding Google+ to its repertoire for exclusive holiday marketing sneak-peaks and content.

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  1. Dior taps into power of AI, revealing fragrance-inspired artwork
  2. Loro Piana reclaims raw materials for gender-neutral capsule
  3. Dior reinvigorates Miss Dior with latest floral romance
  4. Rémy Martin kicks off Hispanic Heritage Month with new initiative
  5. The Macallan, McCartney sisters tease sustainable partnership
  6. New De Beers release details waning diamond demand in China
  7. Louis Vuitton centers lifestyle accessories in ‘Art of Living’
  8. Saks Fifth Avenue is 2021 Luxury Retailer of the Year
  9. Equinox commits to hiring 5,000 personal trainers
  10. Dolce & Gabbana, Smeg present 'Blu Mediterraneo'
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