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Mobile

Bergdorf Goodman uses location-based game app to drive foot traffic

April 13, 2011

Bergdorf Goodman plays around with banner ads

 

By Rachel Lamb

New York-based department store Bergdorf Goodman is using the Words With Friends mobile application game to drive foot traffic to its store with a location-based banner ad promoting an in-house event.

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  1. Dior confirms Jonathan Anderson as sole creative director
  2. Roberto Coin brings in Hollywood heavyweight for global campaign
  3. BMW renews Atlanta Fashion Week sponsorship
  4. Saks dedicates flagship windows to ‘And Just Like That...’ display
  5. Inside Chanel celebrates 100 years of its signature N°5
  6. Ferrari introduces new dealership design
  7. Vacheron Constantin opens flagship in Seoul
  8. Bottega Veneta casts contemporaries in anniversary campaign
  9. Ennismore signs new properties in Mexico, US
  10. New marketing chief takes reins at Equinox
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