Mobile
April 13, 2011
By Rachel Lamb
New York-based department store Bergdorf Goodman is using the Words With Friends mobile application game to drive foot traffic to its store with a location-based banner ad promoting an in-house event.
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","iv":"b5c2dc63ea22c32304b22089ad591607","s":"07bf72d827a2f1d5"}
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