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Mobile

Bergdorf Goodman uses location-based game app to drive foot traffic

April 13, 2011

Bergdorf Goodman plays around with banner ads

 

By Rachel Lamb

New York-based department store Bergdorf Goodman is using the Words With Friends mobile application game to drive foot traffic to its store with a location-based banner ad promoting an in-house event.

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  1. Lexus chooses social media sharing for December to Remember campaign
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  3. Neiman Marcus Group CEO: Luxury customers demand completely seamless presence
  4. Moschino allows consumers to shop the runway during live-stream
  5. Belmond partners with fashion designer Thebe Magugu
  6. Rolex Awards welcomes 50th laureate class
  7. Michael Kors launches WeChat platform to enhance shopping experience in Asia
  8. Mercedes introduces electric bike collection
  9. Tod’s taps Xiao Zhan as newest brand ambassador
  10. Tariffs and their effect on luxury goods: Even the ‘de minimis‘ exemption is no more
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