Mobile
April 13, 2011
By Rachel Lamb
New York-based department store Bergdorf Goodman is using the Words With Friends mobile application game to drive foot traffic to its store with a location-based banner ad promoting an in-house event.
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","iv":"3499c90e499a9b1f2ac567af4619f2c2","s":"d4c44068e842cbb5"}
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