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Internet

Key luxury-specific best practices for online video ads

January 7, 2011

Screenshot of BMW TV

 

By Elizabeth Zelesny

As more consumers shift their media consumption from television to the Internet, online video advertisements have proven to be effective in driving return on investments.

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  1. Amazon’s $475M luxury play and Saks Global’s survival plan collide
  2. Krug, composer Max Richter premiere cuvée-inspired compositions in London
  3. Valentine’s Day, Mother’s Day produced 16pc of natural diamond sales in 2025: NDC
  4. Boucheron donates brooch to The Victoria and Albert Museum
  5. Loewe introduces new artistic signatures for spring/summer
  6. Tod’s returns to the Amalfi Coast in spring/summer 2026 release
  7. Pratesi expands Palm Beach flagship
  8. LuxExperience net sales up 1.1pc
  9. McLaren adds to pint-sized Ride-On collection
  10. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
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Amazon’s $475M luxury play and Saks Global’s survival plan collide

Krug, composer Max Richter premiere cuvée-inspired compositions in London
Boucheron donates brooch to The Victoria and Albert Museum
Pratesi expands Palm Beach flagship