Columns
January 10, 2011
By Bryce Marshall
Mobile marketing may seem elusive, too far out of reach for many small and midsize businesses. There are so many digital and non-digital marketing channels in our modern fragmented media universe that a somewhat new-to-the-party medium such as mobile is overlooked amidst natural skepticism.
{"ct":"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","iv":"456fcfd97c69c548b9aaae6be639e282","s":"4c729e5f5123036f"}
Share your thoughts. Click here