Research
February 6, 2012
By Rachel Lamb
Luxury labels need to use digital media to target affluent consumers as they move through the purchase funnel, according to findings from a study by Boston Consulting Group.
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","iv":"4f64377a2152100232e726bb09b4ec52","s":"68218ac194f4b3ed"}
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