April 17, 2018
Jeweler who gets it right: Lessons at Van Cleef & Arpels' L’Ecoles des Arts Joailliers. Image credit: Van Cleef & Arpels' L’Ecoles des Arts Joailliers
By a Luxury Daily columnist
By Raymond Hakimi
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Big and small jewelry companies must focus on what the consumer is attracted to these days. Unfortunately, the fat cats are trying to please shareholders more than consumers and the small players are doing a great job especially with color only to find it difficult to compete. Swarovski, Pandora, Yurman and Sabo and have their challenges, but, offer price points, quality and design that are very attractive to today’s cash strapped consumers. Here’s where man made diamonds come into play where price points and reputation are attractive and will get more attractive as growing technology improves. Of course reputation is a key element somehow driving some profit back into communities while also finding ways to dazzal consumers with design. Swarovski seems to be effective at tackling all of these elements while not roosting about it as they see these elements as just the way it should be based on their culture and family values.