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Research

Biggest risk of partnerships is brand dilution: Luxury Institute

August 21, 2013

 

By Erin Shea

Collaborations can sometimes be risky for luxury brands, and half of affluent shoppers say that the biggest risk for a luxury partnership is the potential damage to the brand’s image or reputation, according to the latest survey from the Luxury Institute.

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  1. Valentino gives Lady Gaga a voice for self-expression in new fragrance campaign
  2. Bentley, Veuve Clicquot, Condé Nast Traveler, L’Oréal, Launchmetrics, TikTok and NFT auto auction
  3. L’Oréal, DFS expand beauty innovation in China
  4. What luxury brands can learn from Lanvin’s blind boxes
  5. RubiX to auction stunt car from “Fast & Furious 7”
  6. Day’s wrap: Bentley, Veuve Clicquot, Condé Nast Traveler, L’Oréal, Launchmetrics, TikTok and NFT auto auction
  7. Launchmetrics, TikTok team up to support academic research program
  8. Italian luxury sees 16pc growth in value: BrandZ
  9. Only 1 in 5 couples make financial decisions together: UBS
  10. Bentley unveils new men’s fragrance
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