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Jan. 18, 2021
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Marketing

Bilibili gains popularity among China’s Gen Z, yielding new channel for marketers

January 13, 2021

The new social media platform is most popular among younger generations. Image credit: Unsplash

 

By Nora Howe

Social media platform Bilibili is on the rise among the youth in China as video sharing continues to dominate in the world of online community entertainment.

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  1. Gucci is 2020 Luxury Marketer of the Year
  2. Moschino pushes ahead in China with help from Alibaba
  3. Saks welcomes Barneys back to Fifth Avenue with open arms
  4. Audemars Piguet, Chanel, Hermès, BMW and marketing webinar
  5. Fendi honors resilience, creativity in jazz collaboration
  6. Beauty shoppers seek concrete action from retailers addressing racial bias
  7. Retailers invest in omnichannel, inventory management to tackle pandemic problems
  8. Hermès brings Carré Club concept to Dubai
  9. Day’s wrap: Audemars Piguet, Chanel, Hermès, BMW and marketing webinar
  10. Could your next job in luxury be in circularity?
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