Mobile
March 7, 2012
By Rachel Lamb
Department store chain Bloomingdale’s is aiming to build brand loyalists through mobile calls-to-action in a print campaign in the April edition of Condé Nast’s Vanity Fair magazine.
{"ct":"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","iv":"416bf90e6c4fb60c0bc3bce1a67e3765","s":"90834cec4616acd1"}
Share your thoughts. Click here