Mail
February 24, 2012
By Rimma Kats
Bloomingdale’s is proving that mobile plays an integral role in the company’s overall strategy via a new catalog that not only promotes its recently launched iPad application, but also includes QR codes and SMS calls to action throughout.
{"ct":"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","iv":"d1be5a1d1f7203015290917c7c7fbdc6","s":"d1c901f6a6c3c37e"}
Share your thoughts. Click here