Mail
February 24, 2012
By Rimma Kats
Bloomingdale’s is proving that mobile plays an integral role in the company’s overall strategy via a new catalog that not only promotes its recently launched iPad application, but also includes QR codes and SMS calls to action throughout.
{"ct":"gAzOwSLEAu6HNSVDE7G2ouOuoaoIFVguA0W\/T4taL33fVmY2E3YuQFciSU8rwVCFZ8bW34OkSzKzI4Bc8A8cfQO9LpQZFK2MNPU2BU9BcTwxMrq1symCniLlu8Ub3d\/PlmfplXqD012OMbq\/6g6aQf9watIdTu7HNGi+tnJs38MMpQxFm20M3i3zq2sOxk7TbkfZ1ZQZZ7f7o7iJhqCY4+elxUQmNTWx\/jQui5ZBAz+OL6xhQDIXA1t9rK5V9\/V8It83SSvcxNgfB+mlwQvS75BahTefk0NdefSq7Lylx4j2LeNI\/97bU7A2kVPmxWXLBJQp78rANuR5MIgbUbO5P3R02LG8PJeOYiWfFlgoUKD+T2tUiMaRfl4WPeMz\/1j3IQUnqDN\/9nWITMdD2MQebzfRZw4IqDnDK0Q+O\/tiIpyMQT0G6YkGtMKQhlhcGinYPHFlPuD71jRgOf3b04gd9rjiga0tag4rOQW4W9soA6y5S6eeFKDvVA7wB97wyxheZPfAcLsdsthX6x6jsKKTMvMzDE8kAcvXJypGF4SSJO74awX7J3raiwJGG+m2f9fUwjRShNgiW08mS12Ivub4+hPzPGUCQpgimwnLyq1MSLHcZHqiFY\/ylcucOxZGx95YDcU0vLX31rOOaFyKcpnnpv+9qIHL6IKRC8ieCPLJCBHxaRfu8OekZTw18Il3zbe\/bMA2SeDXPeeX1CJQBOdMNb3poBU\/7WKEwT9q2YCQDiwVplGWdLPqyPi31T8e7ldEeim9eUGAotNklwklDBfk478kI+3UOQRQqidK2s0EM16M\/9vluMnYCwrqdPc+Lsxn6o+hPbUfahb1DjMxdEi3OgDlORzsr0knzlsrRPqaQbSQ6xYm9p8fOr4YBI3OTdMNNyT03uymyNYUQrgMYAP7xh7BG3G9ip21lgx8D9fVG\/HaD+Kj4Rzk+44B7VxEnKFXkPHJt7PK1+Ly6qigsEilzC8ASZat6FsyMNw0R26oUkIOZg1FTAaQAXM5odxD\/4e2C3TV1VeC+JGuFyeJMT0Up9W+aCCKp7XVgkxf3tVv7YNyLOh5qolawvNupVYFb2LrYY2MIgNbLEClv3PMm4OAFJR86lwhuKnqV3LTDJX0QIj6zSOJ+0n1cIgi5N0iZYX1xWQqYGDiGfQ31+GtrsoUK9farBHfD5TCgrhwRQb8X4t24BAl4gFE3kox2j6L2XzZUsUY\/kpfTwh30+4hG6AdFXpv6gRJQe65wiUQb3\/Zt3WwuKG7vSSpNwUFxpSEJhidvVljRpzDR2mhBDBAbgQAxWqr9NaKR36Tas1GSeT0Liw6KjNLAaVa+RoBnRpEMrYf9hhdOQkWb\/Ip3IbyMNewdneb6ORIKAtA5JQejXhSB7Kb1F0t46yV+ifTvZ2Y41R+I1MXA\/5IL5hqln6b4Rh8jBN7K0aucfOAXOlf5KQW5jjfNTF5fu3SA0aWa4INMfl9DNiD3avLFsE4vDth0cYC+2+r9HXTcP+g5pCG78NBlIip0Dj90cV4VyPhXG+vlCkEgqoGoToStl+EarYmdM69U01cZowz8q\/kaVIhOSRdrrJlZAyRU8nt3pdMfWdF1lgi3OK7RF0Qe9TzBPN4TyX8e7pJ+806m6OPUzPSiBvl6K12PMNZnE6Pe7oaiYJ4Qn19oDXDZq7uPwLFVYq+UvTRzKox1rvtwJNmQiyMP2CInGYeA6sLHnxsv1kSU6B+fiI4EYkyP\/SqzIEmT4vQuJ4rJyEjaMzY6EgwUzBhESKEfDcbt7tpQBgrN0BKtDtWiyKeJfqCxUh0+kMiHv92QhdmTWpEzbGdM2X\/uDGFZxutU0g8Dze5cR4I61xUYZHVxHI5gT0H6ejqcmzGgKteFDoOOrKuIuNMa58YiP\/DVK26FNMYVauMK\/85E4BKc1DegoqWW\/Dbr0C8zYVyYHnnpZP3IRr8vpubgX8RkUQV1Q7uX73JK8AJ05W0Hfbak8HLWWLzsnO8t9Dm+7uIq+WbFE6mK\/+5BvlSO2\/s50mJbxPlwU3jYciWs94g8ztk302pcfVpNkBFPlcwYc1e52JhXJ1JNPusahAF0SvCEB2jHu0HNmuhnfsmOnE+s\/7sCxwtjs1dBE8WqLzlavMhWc5QosHb8v\/Od5Zy1vV+TaI8zTR7I7yMd1u5wzEjtxKJ2T+p3ElEUxx3vNAfyrrCF0bV6xpkd10xmkW9DZewUtAk1omecngDz4n5DUibM1p5CwGsEEWDGv7NUgU7BiAj7YbFwqu5ljRm0Xu2NcD9qIZwt4IHrGSWuBF4jVkN\/8KA8lTeliG+qlry5axOaSqlFhB0fgFOf17If8+sp34inTG6KlEWJh1Jr+445Lw2EaCZ4HxiMgpe4MXCcQ9+jNvDOflV1tW6OU2z62G4jJngZJxwSj4nha0wEN98AdFWwawp8qhJCS6msQuxejgn30Do\/FCBLTNVB\/Br7x4smbpWe9sQ\/V0wN0ymQAS75dDiWbB3JlAGIjoLc0GZ7Zr5K5d6nbTpQ10uOifTkdvNgjjRoJn99MgtNzB+AUvefTG4O6t+iCoGIpBGzSVmb4xRQEAg54T47SXPGOz5zCM3Gp+kziHU1WHtogsC0Qon1P23lhW6w0FxPId8f1xKshx2dA6elPApwyi4ODMw3xYqhTLrq\/joWWYHu5zuG29J5wrzJY4BMU1OcSldQxcg8tYMhTrawOU7YGupx2V76N92EQLNlLyCxyOaCmL78xzQvhZ0ejkZW9cMuhtgUfSi5o4Pb794c85+IWGR93qNtV\/ChXxFZQrxSejHWK0AWno7hMKZkpEsrJrGUQTGxAxzgU4rRLFE1KSVsYxeouuv9h9EogHCjHAa1eykhuw6L2oofh35h3ZUBJ+a4nMnUai8Y0fTu7zWHGqXIfI+OxK6olfN4noNrJ2Qbe5o0bavObvYNjWqGInFxR2fyjy1y\/hDGuXfEdLDo+AAUitqxTfWD7VrlsXZWLJg1BWIcqFo5eD0lcSPjtgymO530YUap3lAIvZiDCI0TSDiKLXN58qpPNgQhbN\/ECzOtICUdZv5ule5eQ5U8oSinRs8aEtmbF6KE66Tb32cce0Rdc1XAFLJc3APQyFakKVk1nB+FmI\/at3dA9pJDGlv99\/wsObSuQ3MIli3w0OPGnTiqp8a0JJ20N8MIBtY7SXl+Ifj6TALEi09ctttIS+N+Iv\/J2TDEyVh4emydm\/6abIikOr\/cQ8LGPWb+Ft6y859P4azwltyoghkhb79VvHW\/8eSvxQMHxID1sF4IiZBq0WuDP5hb0\/Wadrudum7EPgSY+4dek9UmEyBJtTl2xMej8SaaQxbXyY\/\/uuZW1Fi7y0V0uedInZ8cJ4eNIi8TZYtgb8px7fDiI+IFJxHfEyv8OiXWtFOOy+zYCVln1rT6B+VGqjlmP1GY\/EgrYCYK9F55hyD1Ztusrh\/F1ojXusH1d8Xsj3NXClN7OXAVVivMn06ibdGHkMYYl1nTDoSxWELzpklDBS3Uhv8R\/AZ+x9wiMdEV+cRBHuqbneey\/Lnep8IDOC+tjQqYo\/F7S8BqtIrtZfqWXOpF2bCzabWGAThVACYcKhouLGRktHdbxU8bjRvOsCvSQAuJZWQMqDjInPaCV2Dvmzcr\/2106NrzzFVA2e10o3k8MFN6Rlma9s6bzOlgAOhqITbxbL8esiAZgUrJX4A51pu+a9+AKLlGGamhD6MWQlQQ1VdLwQUbEk4wkO9mF5KgL3FAfsEYgXHsAz9dDsk2SB46ssjntla9VpnJEsHA6hv2mnGc3ZAF\/4hrlukEqUE8\/jq0U5br9Hy5pBil44x\/DpyWkyh0zD\/faljuQAyMIJOrSpNyYdfsX3jv0IYk7AqekOjtkVwQOfXaKfWbCVSfkb3EAeP1Sr\/iKG20KL6Vs03QikSFKYJi84FmGhVZIQHm9BLihMENAdGANdBo1j1NskkQmK298gtNolJNfAjLih8dhHyDhwcPiYa7sPO5\/Ws\/cLd4skLtPCKaLbbCyWqiMe8LMN0XwkPt1Rc5s4O6slHVSG2d4SLCtHHVKfZvqpSVBpqmXU+tGM6ctGSH\/rZKcQy4ZgXiPtq6ih6dbOJuJy6h9yg0sP1cUGdJ4kgYvWB1X3WzoTZeUzeBoLUKAoM6AfNGhyR1K6XtNxFKZRplFLjOonXzr+bReOy\/mhMONPkMDUqGg0QGuBZSi+vA+C72BbgG4+EaId4f+OGmiPxTJ5Z7ND9ZFe127DH8z\/8E50hq\/Z6j9lYRY9cLYgyPb+W\/P6+QWYNOtLk9WH18kv3HjtBXsOvF68CY0MfokrBKeHGqvLV+pIn7cZmMnLc+ElVNflDr9+ifsa0dpeqZIzb1IKL4CH1RMW3+fZ7oHqUolkhy+wevvFdu26vMveeFo1Tx2s7MD81QIS2KthR6hReYafME9JQr6zmtRSgUGpfr1u2EeLbqOgEOaG7J3FlrIk8TQ3tjP6W5ZiHq1eausD+P+a0qtf71pS1f\/ugrg+L0AU9AV13oNYzCT3dzAsVvVMOatkcZpmFjflhAKGdw05VuozWJmvL9DSHq8QEampDYwnfnh4lG0OEvF1NCu2BbQYYjxSMUrrb2ElqmlFldBiUSzxX3IHHTVVKO6v\/rzyn+4S3A6x6wMnuIPEpZKn7d2wLzpm4kK\/r31Wpt7Kumf2x2NWWt2YxZgc+OfplyQmtdKKxCqaI+swxnIvt9NJBRxTbUZD7\/jXylQpsfLZ0iqPJSmkIIYhZQudftHP\/yqIhFj\/FJWSnenOoblkZ6vgawtyJLYirTWsg+bGC3mZiaKjHmj+kCO9OZBGu5BpbWbok2eubw7Wp\/oN\/jXAieHMsRoaHPmx+f4\/5skjS9DCQG0OnGOXWBE+YRUMbYZNrApkb1nexR\/Amv7eo7MySXTLlxFaJSmuwYGEiwXRaFQYbEYY7S3s9T7b5HCWr23CFltDkJwFH4roiDfpxKITPwqHvLmOTHdlW427kSC+5rQ+hWb9qrQQkrj07qR+iK6rwaObEMgRb0tv\/cTjSmjkRgrniwlFREksYP1oQyfWj8Sg7ODrSQPtTzteKL+HefdRYK\/KN2j62SgugWLHiZMmb0z30l\/MUnxT++NWSp+rfNNmGmOHUI95eGTAdXGddLESiqCbxWWIY6PEs991QKforF8BJhR\/okpPjEEx5qNd7B7fRKtI6994eWMCD77Frzip8chlJxS1J3OeYubowjhy04NMlm87WvKOkrqAY1rsY4r5u860X6XYBi1Pz\/CMcXUZlkoAN+s1v6fc51P0Ehmepw2vQ1hNr\/R5Sw+KmaKPvdp8wBJEGP8VHwblv6VRGn27zMcEPgsj6kEAsyaKRrmgPb9efkxl0t4hHnmImkcSL5XX4SJ+dYb\/d2prAVyexYJdkCwN6lRlbet\/ANlVI4hX3S+JUnPz\/SB+yjTRhdaOv2Ojd4ADZilqGigA4X+EovEu7yIgnrzjxABoFabTr4lv\/uGn5ejh2VA6tmeKWtSpL49KGmRpcs90+dGP+ZGEh4GxNamqpqY8U2NVWCvIUuw7Pkz8pVAMzG\/Wv1s38e31AIhjYa5oFWYhx0M5qzXstciKu5TKvWHuSYI2NJFmfxdY1wspnJJWAfaIWaDKnwrdpMxXH0x+gY1c\/lHZz1sdfr3LSU+YoGOF7Z9DqzkYOe8bcMyEANEdzgFY=","iv":"d23ac19cc630d3b4797def6292cd13b4","s":"7fd1f2ee2b86bd42"}
Share your thoughts. Click here