Mobile
March 7, 2012
By Rachel Lamb
Department store chain Bloomingdale’s is aiming to build brand loyalists through mobile calls-to-action in a print campaign in the April edition of Condé Nast’s Vanity Fair magazine.
{"ct":"kK\/2VcpSDKZCz0aT5HATueHsas9GtGlOY0NSd+99AjgfUAiilJgxihPgDRSIKiS\/BxW4csjh0+I6wgnkbsn0NrdSIhdIJTkeQkIqdsxaXu7ASgs2fp8bdVL1PERWbrtynRaTv10WVJEFaAjavztoAKUWQD9TJU+z1CyfHnSFqJu9ZkDcKoDN7U4n+vjN5UxNx94bNaJnoYiCgpqPYODFHGExlFp1U61lxZ+87lbgQMDjdLIa7003qqSFd3Hb7Bu4PW3vmjESyqi5Hb3GJXcc\/A7qnvrgrFP9YgzbR8X9zb1VcnhtXTq56OBg2FL1eX8fXmhAFWfBjqeL+VyqzH4Xm2Ao5wloIrlE3QUbdPQku6cojZcpsurFo5I0MjguAVhBzxWIP1ZUl7Jd\/qDl18XxU+BpbdZZqvm46nQxpzgX6rGICOpgZlvUzn\/suAJdOWCnBtg5m4DdjqkibYXVR8byPrVK0VJwClXvBWWVDxS9VYCnJxOkiv0lqrVCf9pdT\/VCORXmD4z+6EZ8af4v7NurZWaidLBGxOVepUVmCpZtpQUgyci5klU254neG+6HS6WOVWaXtLZ7+7MnZj+2yMU6a0V4GRpGo8yOXPCiur\/NdG5D+k9CycJEXc6vkvgjyU\/E4fDO46RTFmLA2w5NEF54eHx87R80Q8DE511bwtuNgJjymSvdAZJVcRpdpPZmc3\/W1iGXPGMEN00NDJ4qtWAyXkYCDk58Dos4YIrUWhrSHg66QvOndYsQR\/QQCZXDViaHduLdJNVG\/TW3ss7Xb0ebtxU\/4dC0Qc3NYTpksdHfFp0HPFA2pL0o7mrFF\/ocpggCfJNvXYOWgl1YoTH5peAw9XCnY2KhUWdQNrqNe5WSerTYz0OlBVF3NWP4+NRHGmTU9p6ch1rX+ISn7dtp+qbUacnvTixbwjaL2s1BbQEyQYadFCGF9F77DEOdila0DodJe8XW\/02dfNAyxTpObLOB\/kQ1mBYcOM6e4AFPJ+k2EnoV08+BXOGKE0RrGwyrnCPDUCfzd+o9mimgajw3JN\/AQxilN\/pmCGKprDnz8Uy30wLaluiLL+TO795iZhp14JeLq1mVTfqcJ+6md972lj6oF8jEJIH1rXZDHwftuBPVFBLAG3mcE8sxyxt9yWUhPd\/cgric3q+hgUOY29Uf9pZl6cMFYzsTHEtuymOaTNMkVjZg1cGrtwd6jGXSBXEx+kYBk1p7PTxYwgzKStDgu\/Of2rlP3mYtvAwAYw97eQuhYCtCvAiP0AJ0gXnsLKmOB2YARUzQjm+DdjkzCdBOqK1rOOdfv+pKKzi26eZvorKv9UoMQ+k77NNMhShQePVr7wfqyXG4V6uhqaNcK\/E7osDJnrqpvPIibFRvsuWnZ8xk\/ypVFU0GJYc3H2E6JAReagoWep4g4+AAjvaEsbvNJdUSF\/R1haIfk8nHSrINNw6I32uskrocV69tKhy1pS410Pmn6GgTidleR\/DyX3s17bZlFCWBDqGvqG\/d2Pw4OiewBUFROrduEW+EpmZ4tryq6oQkD775UAAp6QuMiZ5lG3txGoTKLdWslh\/5NxoP9xv8kcZQ\/56QLu0laeZ\/YqPS7sYKfws+1OZrbQNt\/fw2GVrpIw\/lTZDkEcsKo1g0OkkIF40eHdpRjC3xRJu4PjjRjPSzlpAXJ\/+gzqDqwgHBIsoe4Z8mvhDQBtIqEOiI6A3qRYNmC\/s59wm5F0JIgGkA2roVwG75BiNG31H9GVnxSFy+2M3ksjsnhFDfcY5Zx4EU7s0lzVq0HvgXHZYd\/O0cxF06MpgBOITbM7FDlNlbo3LDPMA1pYaeI\/L2azVX43heN01FE7klr\/xcNh5Tp2PfNCtD2NQA1HDDtgcEoH6AOGhglxLJ9+FmrBvR8XpYKAfvcAaZ\/dlBCO7p96sXOCPzYmMPSxLSDkmb+xHXfhBOZwj2CSvWNvcegWknwVkCcZRI8KKKK+utXeMzHnP6rwDYvz2J\/WqsscHdjBC\/WNuZieQb0mp4LB7klkXJOn1EVi8BsTXZ6uiOM+YU363enIMup2Tovd3M8WVXWw55GRVDO6KmvY7RvfT8QnT+S9rMiPRXBR2z1uvf5JffFt+3PyMOFsWrUovltFStW1cuUpeO6UXysejpWZiTKmmzuaIozQ5oJThkrSlkIw8XBENxAKcQMFcjZB8Avj65bWtmCmQEC4H3rtYR\/O+eYzJPC7067ukB2f1Jxz6\/PQgJUArG2QZ0Hj9zVCj\/x9S2GV+pTk4GlgB1lFkaobdpHUbmLqoZoECf+nCy9VB7RkYg1ojTn9mGc\/xuUq9TcADNiTEIVTfExpiT96uymIUN98ukXrQjMQvCHYKIxpVme0EcHHjcTu8kYNNlDn41sZRcJQ7S0DekjI9V8swMBfoMbNJL2G2JmR29\/n0Jr9DgpQBzrRW1orunltJA9zapfbCDMkic9pMdVkEaSB8avnLEHGpzrPMYiEKrW3h\/0EqSYRPCw8pdfEcpxwFxJ7Td7JNb4CpR3eXJnN8SUDmZqZbtQVf8VMC2XUiAK6jGwbYEbsr4RX1zp4VLGPkDNyJi0KTp4o\/7ov5KSt4SrHgFGDIBaaPtlpMRUWfiTi46XGQQBdgZb\/0KVGU7bckGauI5\/C6P4jwe3734dJcx4FBpBJBSPPjUjmYZzjlYXDTR5KkH\/fwRMK2e9FxPmfzdD1bsnB5NQHRmkDLA8FByIHgD8UQbDE09auDyPnTQBqkZGbbBdoVhkPpPeVDKdIjo0VaBQ83EUw7tNeJIzeG4aDr5sr6+iFXmOr6txEolLyByKCZxhU+YfgViGpvJC633OTHcTnnCY8aD3a\/S8X610oeKCo7VPX2qPKysEI33Wf4NY3RHwLDs47EKJYYUWC1n4cG8Gw7d+O0R1Sm5\/\/kM\/RlqHARMNB2Ne\/MPmldBDzcemoOgZjNHS4oHJJfVz7nl357n\/rMUQj7832u3klpYWMvwcPq0NY9y4K6dfjfqFeHgWcMinaZqqxMbq3+lYbpJb7QI11N\/Rk8rG0C\/BWrGMe\/rpITGhnOGsNZuhB0M\/ptEbYtKQ0+HOuLiirxy6cMer8yRdqorloTunVsQfU\/SUgsE3cWPapsRY836IkMAtnohS6JQ83bp2U7SoTE0HMGbCpszXBh33HQ3pmN0zc910ZPz2p6FuH0QioK5R8i4C449vAkg5q9aoNQ+b\/4+7VgJk9EtIjnuetpUTFGCOAAMNfRvMJr1MvQISEeDzPK3DEARn32UcrZ1szeHIPyHkBMbIWzZNOVR5uaYDxoe4Y++j1hoNMgM53dEPuUv9f\/DSvTzBwmNb1w0E049WB+GRZjrIwRho0qZxHnuBJ1sudoLOMsb0ObTffVk5GMC1Gs3xwiaUbayjAqfQmgJ2RxfDQC8HQ90eIIb9BP\/aNLjto3l9RgpRsfw9JtLBfU+I\/zs+8JVkJnjB6J4QcQ5tCf\/Z5bHWdrlFH2tq4gDV+tGdprIPCZKv6JFRvyLDw1V2v4EDozGc2SvkvJOspdL+uEHPVbWxo5UbtLLHgBSyw2QZTFb66fyTK9X\/Aa9e5puTsDqWAqNUeSKPr542yIBfkPUpPRSy2JbMXM+Wwf5kzYnvSZ2TmYxtqNou0rwUqBHCGIrY4M4PC+zeouqM8A75c88Cakhfkd0s+VfPonS+ZrXYoMQFFrwmvPNPLZFR1K1BkAZlIsh63z42QhGB88UaISFivrGeCTgygoSKeVNQFoNomBTMWx67jifWi6pU3FFvXAEbiy1dQ0mKjKpawNAf0P2Fe\/3eRerAryUlIvx2HDqR\/7mfAe6r30VgWtMwJ\/u1vvYHjICNeaZzvXS4aYZ9RiY\/Z1id2QwoHb6R0DG736E3wvmTecYPkeivmKW\/hgQiRhj8QYZhgycE8bsvKpl0mWkK1AHCHzTSDD1VwuD3AG4SwwEfFzZP\/6LLzNKeFMA2YWuFEpk\/GQORD69ZFIAiMw04UXJ54W47ySm7Ib1MpIOV8C005TdpNS4P+B1UH7TMLFtrzsc6Nc+OyOGJDFuu3tGirU0PIWHVzuzim91Gxx4CmtPtwKtBiVJtZHEpfZyk2S0VMlSxfBLipnUltlSBC5OonktkwKdHmojk+fMhZPp4HCyRVA3G7GKB+7ZwUI3Gds25CD+ORX8gSTffzgXPsw3OGRuJvh6XDVOXAJBf94MWB3FMrUixqNDbj1QfjvbRRnMhAJvAYpudkDgh37DxQi4z3tKtVcmpj+dax1CSsk6dDloePRCfni+LdL1u2WwQmvhFDLVjIc8YEWOKMenBhN5mZev1T8\/VOrkT1IDTpKyt68TcGJ3CXswWnAgp+dUPkh3bEGhfaB47BbYnU\/3hyfXcflUc0t7JKfa59MDRlGPzt8CDFp7wTRPwzOv+91NjHyRkeu3NTIJ+C3GI0K8W8WVth6kpOA5FCOgy6ik384ET3sEFNa08ma2kjwlj0ieBHMino1ngT5fRfxqxmmOhCb12IIomrdn1AfQMxDl9W46TukdpHaM0ZSruPwwKwIN\/waizMctW1iM6D9\/EajlS4jEZ9v+LqrttkWHX8igRcjAHzFTXqIwoiCH\/q\/vJC09hic\/FnMXDFA6jv4PhuvxMEjyr9dY1jG0j2oyoVzSq+JPChE\/ijYv48WElmaB1tFtwW5T4QqRfnwGOj4ZQVo5b8+yZvnK1cK74c7bI5CqWZy0UzN20oS56wqpKDWIh1Jzly7vGypkg56LB4Osk4addqIp822bJrOlycqUsIPoyK\/EcFI+Y7ll5telkvkAnDeBwL28iU953YJ+siJQAzHar7DpP7CTwM0WRXKTCBSDDfYB4i+hXBgyTpEpONDoLLk77tQVa9yGOVnhe1jGjLHvtf3Clg17qthGYx0U5f3S3nMmxlSAnfmx\/DFzvqqfl48NjP02AyBL8v3my8hGkbWnYonEXKT89W+qxM37PeLXTvIawFsP2+VSKr0fmjFAJDJBghHBTg\/YhGTbro069oLx3QI2fYedAUhJlqx8o9BbA+fivJwJzWqZQjRYZkaes7Zt5M29ra1Y8rC9vi9OVhB3tJYTl4Me8wL9brTr5L9Y1uvcIaFmb+ewV8M6ufkXQXa+RDjlMUu4dFIyqxSqQAxyVBorBpH52lM2c1RU7aLDo5sfWuwlpqvjgsvnzYPBL93kxSlBIu9lj3WvHAWJPcej4lEvWvBAChQ31X1kjaw0yfEGAXeXIlzfQd+MIb9rTpOo5Q7VqfsFB6hzJnzrcbmWiLWm+csDQ+7X03NZQT1AJ17RJo+Cwn8m\/T9AV83+kRxk\/q5uYkvbu57AGwue1xqPpREJq34nrblaPGht9pCrA64AmMd\/9Bia9Rp2oPOMkd+LHvEqdxHHKtzD\/lj\/ChcXGKpkgY9mFwZ07HtYsmy9FCRTCfU1HwNSiLCYUFXeseYyEDMoVGmK+FpMlExCCXffv53kpC5X6CAV9rbOo2mDC1aRyA71wSSlYR2IViyhrkIJCPU1CxEdkgLTtcs53UGA3LCBOkM+NB1c2nba\/ejxg5N2NfpAzz\/AZ\/uFkplKf\/MsJN4OgLso1L8+fEzHI5Kzw6C0nTcWGRj7S6CIJvh\/VtcJprRkC8SFgiY4f7kax8Uf30LlwFPZWgeFkLBCPco17Gtmeu85ky6lqvdcUKElj7WM2J+KhIyGjKMgM2TJApqbRK\/GhIaOhYtd0e9n0BcWsQXlzuFSmbyKyNEVZZI0UTtCgzypU6sGKySKKObJFjd5M9j1hl+Fmr\/Jf0Ap1Dbc2+FOSkFCphFDrgX3Wym7aHQ1eJSwXaq7c1Zl9z+41YAKmkfD8peNAogmQqUlOZde29ofdbuGnwOkJA5cpuBb1ZTWXIEmYcaoDdTqi4gHGATSe6KEiKZDxorqJwaIA5fnO4LTDUQsyeuLxfhNhHgFDTHuGqcJ2zLryt7RUjWdlb\/KNNRlyCzh4JlEJPk5tfLcxd3GRleXuH5gx6\/rIqfn9+\/v8XX8++ODBXJ\/BtN0LSoYVAY6HKyzEcmY0ZabN0NHvasb4rcVWqKCqTCzPWXRo81fTez1guLKjyiOZwHDvgsuV8DikC8XFXAE3\/NbNl3iBogaAi8KL5gSA6cDvYHtgl\/RT3tUwgvUHkyprAucyQb54NBP64SEfa3GLC+gyPBhwU0uvhUf6f46mq7WeYo4q2SeQtsA1ey2ryMQ8WdHOlzuao2748ncKgO9W\/Jjqs3as4jRDCY8Cl7lNzXlUa1KyKvAUEmvqIF3mU1CLouC\/PBpOVHm3dlQepbkhT0MvR0q7WGUNohHJoH\/ouDHxUEOsr71TNrW603p\/G4xrUBIMx4vf+R0XDrc1owXUXQA4Kn79Eb3MVaObKhlrhKaCdeLb3PDxam26ITkTx5Cy2va+KUt0SQidymvpYgz0tucB9RiqnMLQ+gOn1HusGA1BKZw94nhlteVD3RFGQ7OHxGK7RtOwK+RpgOMSC020MF2xXW7eD8C5m+OT4rpOWD+5oqlWwPQhxOf+GRTuyiFS+8L2kHvQQPS9VxwlLtpIW78Sch8RPut21YFyN1tTniaQwO\/JPwpsZaFjUYet++6w60ZLjUJjbM8P9MlR89kwhxcAJIgfRcvuhSqAupRXOX7ZwqMQ7jVf+HkMXMlQqfvMXrbX\/eCBAHi1DsrI\/9oYIJhMHp\/9se1CqadXiAwRROdyi+G7TD2g5SwWJFr7e\/h\/HR7ERF4YpJC4MMU6ObWFcemGsEqvnQhWE9lV8Sg6xxma0AXI8186A2muwgGjwkzoa1QQ4OIfJDjEJCdHftKcifmhploSIqncaX1Il0G4eCKPFG8ILJHPcv5wuJDE6L1UmtBLz90J7bnIrTEeQLy3FLn5AgwulNJTAywB2MxfrREgYRqdJpgmgdXmkZ\/EsDDVVrVcEJ9UH3bSB8\/xvKyLVvm8bX1AlSKrWDSwM8L1ktt8l88CBsgVWjNsuGqkG1yxlq3om1QkGwyN2my69QUKoTYrnkEpS3B5Xp5QY2FiCgeDbIQXQK0mBJfWI2WwFdzFpoXTvNk9oF9wLpNbKvIAyf7Vhnf9JQfyFvbOjWCenlmYDsUaD\/AsAzcQgeNKZNluHywKwfZjYFnKtl4E1whzA6FtGV6TjUOS1QUxFTQKi3f0F1JJDBG+e1n\/Z4GI6Hxj0aW80kYZFeq2bzcv8daaQVQ1\/SD6xIZ7GdPWRkBp5Y+dH7EtWTRK+VRIc3MrzwT2SarSuomUZLdsn9unwGFouuk8zxE0Nm16W48P7u4lUVMpjpV8N8YcTwYNEzOoe51yc9\/LhX\/48Oi0OxOYwmvfzHVKBA3ZxIUh1PZiXZH+ii6lCdT9sy6JPI5cG5IjMDREc4s0oRG7v4nG+cgEudEy\/JtPt+mI8jZtk53yUw5+\/Go4p8wGDN\/cldIm6iHCJOHn5gQ5jT8t5Ww9t\/b\/DDOy5TF3xqlgdxzmogpCu3Qc8y52Z\/QeU\/zCsvsk1fUe3LVmf4dULPRmuhE8FUqUgemdEKcEGChse23uLr9vUdk7PKIMUmAGNpOYvYtF\/TpomD9I6cA8TjorA5DBP3OU0xuIKYB0ZFmzPlImvhaVLnvi+NMWj57shc2HXtgFOFz\/7i9m9FJRKVD0s+c855QAjwMAlsPu+fJSdw2CcWXhkGmpIBl87xdHpaqWHiJGEeORlF3oMgFNElESKOM86GkFb1ECykp0W6fdeYqkO3NSXyNYf3wasOKtPf0blH3SC1wCO0LNThZN+96Yg4XFE6IYZk+YosCBTl1aihQ0SSEcTljbWetcS8XVIr\/qllOxwMysQw4evV4p3K4VAI47YIEPhh44NM1RjHn7BYUtTrTIHK81uWNCevuz3GXLAP4XdmljhANEtCEPjCLOXukHvdAhM3ZtvEScM3FGaAbMzv7XoYd73Hv7ZD\/AnNvuSVMgL1BzZAqB\/gGcCw0zK12ZZp8f4yMmGwJEebCXMZ8ZGE3","iv":"67e6e3ae7962d096d2249986d8495dce","s":"d576e7cceabe1dfb"}
Share your thoughts. Click here