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Bloomingdale’s connects with NBC in augmented reality, in-store campaign

September 8, 2011

Consumers can pose with characters from NBC's The Playboy Club

 

By Rachel Lamb

Luxury department store chain Bloomingdale’s is partnering with the television network NBC aiming to draw consumers in-store with an augmented reality mobile application.

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  1. Fendi launches Lunar New Year pop-up in Shanghai
  2. CEOs link sustainability initiatives to business value growth: Bain
  3. Dior introduces actor Josh O’Connor as newest ambassador
  4. Louis Vuitton marks monogram anniversary with NYC pop-up
  5. Tiffany’s Blue Box Café enters Mainland China in renovated Shanghai Tiffany store
  6. Balmain embraces pharaonic symbolism, hieroglyphs in edgy midseason effort
  7. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  8. Top luxury campaigns of 2025: Bottega Veneta, ‘Craft is Our Language’
  9. Ssense founders submit successful buyout bid
  10. Google to power AI-native purchases
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