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Bloomingdale’s connects with NBC in augmented reality, in-store campaign

September 8, 2011

Consumers can pose with characters from NBC's The Playboy Club

 

By Rachel Lamb

Luxury department store chain Bloomingdale’s is partnering with the television network NBC aiming to draw consumers in-store with an augmented reality mobile application.

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  1. Creative director Francesco Risso exits Marni
  2. Longines confirms appointment of new CEO
  3. Giorgio Armani x Poldo Dog Couture Collection goes global
  4. How Gucci establishes long-term relationships with Chinese celebrities
  5. CNMI, Zalando honor innovators, present luxury industry forecasts in Milan
  6. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  7. Pernod Ricard reports 3pc decline in net sales
  8. Luxury Group by Marriott International launches ‘Heartbeat of a Destination’
  9. Bugatti, Lalique craft bespoke table clock
  10. Orient Express lends locomotive to 'Mission: Impossible' crew
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