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Retail

Bloomingdale’s creates shared moments in holiday campaign

October 28, 2025

The retailer is showcasing the reason for the season through its latest marketing endeavor. Image credit: Bloomingdale’s The retailer is showcasing the reason for the season through its latest marketing endeavor. Image credit: Bloomingdale’s

 

By Zach James

Department store chain Bloomingdale’s is revealing its festive, end-of-year programming.

Titled “Happy Together,” the initiative centers on the human connections its guests make and sustain through seasonal traditions. The campaign is wide-ranging, spanning window displays, in-store experiences, a curated gift guide, a digital campaign and several exclusive collaborations, with the central crossover seeing the retailer work with British fashion house Burberry on a variety of activations and offerings.

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