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Bloomingdale’s eyes young demographic via spring 2013 catalog

March 22, 2013


Department store chain Bloomingdale’s is aiming at young, affluent shoppers with its spring 2013 catalog that was mailed out to its customer list.

The 135-page catalog contains many pages with additional content such as pull-out postcards and extra booklets that correlate with the generational theme. Catalogs can be a strong marketing tool for retailers, but most books are usually directed toward an older demographic.

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