Retail
March 14, 2022
Today’s consumers are increasingly more empowered and informed. Image credit: Farfetch
By Sarah Ramirez
From bricks-and-mortar stores to direct-to-consumer darlings, omnichannel acceleration is going both ways in the retail industry.
{"ct":"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","iv":"04c380d6a7654d765642316e4a16396c","s":"6a66d7d082063c8d"}
Share your thoughts. Click here