Retail
March 14, 2022
Today’s consumers are increasingly more empowered and informed. Image credit: Farfetch
By Sarah Ramirez
From bricks-and-mortar stores to direct-to-consumer darlings, omnichannel acceleration is going both ways in the retail industry.
{"ct":"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","iv":"eb0fe40b0fdf542632d1b6d023fcdd70","s":"225dbc8f596573f3"}
Share your thoughts. Click here