Retail
March 14, 2022
Today’s consumers are increasingly more empowered and informed. Image credit: Farfetch
By Sarah Ramirez
From bricks-and-mortar stores to direct-to-consumer darlings, omnichannel acceleration is going both ways in the retail industry.
{"ct":"xVPcwIdyMstmp5IWb3GQcAqKw0NisSDRcdH79AEaOJJFJdWSiVyUkOp3GdP1dOeNMtAvBKtwHL1SrFNKlLir8eur8Lcv2TVZnFmHA95Mhm9KiFUnmbDG04W\/gix5Ai3R2zWuQiaCAhuG4cMDZHGzh5Dbrp6g7aQB+IcgSPEe1vJQnNDDdx7N3yvfDuln2tvlLNMI1EoPK9NMEL+JBHUjs2rRKAZ5ncuJoP+BBwJ8hdUfcO7y3w7LjPmIy9eNReSQnlspL1i8yXvgE4ic9w0qFJducz5AEDK1Ldw\/5Oa7howYCmMY84KJ43kPVLJ\/GSGrdHpX4vDbDCB5hv8rGjqOz6ZClDrNn7tc1AhlKraeETkzbHv73qTAm06mM3KK2k0ESg8i7VxzHG6abfQI9TR6Hr1miEVnu74SoRpOmOK\/j1VuhFkQXhZ9AOhVaYh2tJr5oYq3ZalwD9pyLYA7J8Bj7Ylh6wBQ2C6H5AM36sRTXmXdUfHLUBUYaRy0Pm6j0dLyFiwRasJmJ07kPiMn2gW4JKvgS9gr48yGqV9hT\/ipD9tZdr35ASIRJ2RiWQH+sDe1CM72TBMOKjG0ugmbbLIcmjPNfGPbrr3QSswAeNrtOfQD9ylGyrKFPPF3LFx3WDfZ+StBYZIFfrhT51jAnNOmSVmrPoX3+w3s5maAGPxQSu9Oy5JQ2iFnrHI72wVo+IP\/+3RdrML7xJ9+G2tuRO\/z0N4cS5+AcmJyByL8fB0Fz6O0P\/7wkUUKdv5VVa8fcP0\/IIogv4mRk8Ye6sSaHcBziTdf6LqClWsJR0WxJ01uOW9X3Zkz\/TD4SWyDJYZJRgadOhNC+IBDkpcOcx+jRnZUZO2aiM3anpHsPyzV3CL\/d1dMoO6UhoFRVJVB+cfec3JUCL\/zlSlHP3BLzsFG4huyHTTFhX+4oHkFr065FbAgbJVXrjgogutXXRJrByZsqOMIWEbFfnQy+QK9QwZnnEK3KxMZwE\/QtYdshMSEeN1zK5U3aY2lmKm6\/QjG5C1lEwrRQB0wi57AwM50Sjet7rdEyhdN2KktCFMShruzx6M+YMvzpuL7e7BEBFqSXxQ0Xi76RgQoSG8v9luuebUR2D8xRbZA8bLmzRPCTT5LSD2pCOa7uDGsT7rCjm1ZQvX0IDhsYXOmGwAEUPkYjVFaAtIXhtb+3XZgsWqk+aScft3uzWZAn9xQ9gzpStayuX6TR82OFwFjBS8nVlfAmVRHqjzmO4auORqIRsjbmK8aRLyOOn66yE3SaWTpaMQjh2li\/h9Q4syOaecHIlqdYu90U3aPq0unythw6CFIr\/qp\/+RBexmg08yZQ3sx7cpTUj2MvtIGl93pGc4VMhddAH4czZ3o3U1NfIy0ESCqb+OGssm53dj5uZzz1YYbGnAVGqFde+nWsfWD8aiZOZ9xg50PgeIf+byDWQNeTm1PC+cV9M6Y42l5mCaQz5Q\/did9KmxRX9oj6ilOAHohoBjxg5Ep+o8LtZGn48eB1SkFgxhoez2nbrHutEQAkjE1A1aySSJHcsbemwkUP0X4tcH2ocm2YpvNOncLAiwJ5wgguRSiWCoq6JxJTSpaz3R1X6I2JgbQ7d2Hvx4L5574R\/TECQVuNAGVW60IRGTbTiBznYLEMXEW8UN0O8adaqn01KqaMNAiaHWHjNh8ftnHrSteUGNrpY7Rf3d373TrMbD+fWy+RFT3WI9NW8\/tf7eMGbf4eYOTNPCwWRGLoKwjgA4HQksKkoKgbyt20nl5eYjW\/KijuA458eNXPcQ9WcEcki1xxNucZn4SjQlwYkXs6H8K8MXaMgA23KYYtuJ26bx\/gLv5hZxP3eaQ9dFaoANbkoOT9nubNm34RdghvgeAWR\/fTFIfAGjJL0\/hzzmwWpetZZeaUAVpDDWrlphkMThXJl4wMNt1V+2ceEpOOTZji8EtpLrfQbSOwZyc9IGZJuL8OZJObCl2rNrgN2242C94d9iUHDTmNyDgt1L+8\/BPNL2gvoO7uoqWegRlG2RaXA43P\/y0eRXocQNWmjOw7FEWDRkStKE\/DztBtJBeANtD4kyWr1TYFcs7+Tl44G7zVb5PqUH\/2UoWZBuvL2LxDoSgN9mkQDMtpMC82wKNyAcIYWkze1PfJxjAJkimRHyZ3ByGs2XjAZu0Pn5Vxs5oRoNy6lcuFQVnePV6ENISrUlujcfzIK\/VIDGaVRPVvw5dzzkaxDQi8\/mT6UALYT1cl7RqQfDRuHPPBQ28YQKC5s9kptjBKUNXVfmM9jTUAmR1nCYurK7wjBJKfEnq33r41p6r+vPDmQLTohSi9+Fan\/CB+HWxOqX\/vQmdDIffo3povkXsZDeH7f7h5BT3mdj4jrpFHMEDOSGvbtJ6pv8fBpo5trcdB\/SXZ7Zd\/0Vz51YS7uD6MOefurGAAU\/WKYqBNwnTftKutyfAtTceep24UZFRKNJ\/sPmWPmkP8Sc8OLkYFTdTArQLsSdfMFwMkLJYHTNRkqgr+XP7wFOAbPldKJKb7xdorwSgGOVn8V\/q40C\/ziaVYGgCg6T27KlfL3dx0v8eSJmYqTv1SN\/NhZi08MA15UfpmG3MqX0+fUUNtBnJ6Lga\/mNCIUiWAWduzt1JLLpSncKNMKfc71W5VhI8+RduxWQKFtgVuPAQTSF+YygYKCIcu4FS1H9OoCdRJitD3WkSsOKyqHKzGIGXBhlcqkxM\/JPAHJZfIVBJP6n7Mc7PVBwVck227oX7Bf4BE79jbifN7u94wtK9Www38mZ0jKIONKSHAsbOjTyHeXytjzGwNvgM5SnzMon6ia8k7m7RpS6Fu+v6ksfmfRITP7KB3MuEVAen\/nhOqC6pM+9NteWoXyamzebfiIxGHn8Xwccihesg0Idcc\/AWXRCzAG4Lzc1W2U75c2ZTbAa3OYOXeOy4HTNacVvvL53nlbK1uJ2eM9RYdyy0XtLL001YHJPn4079\/4rEvTxP7jQ5ZNjta5AQRI647cqLmyNbqex2Bb9Y7mqGEenGZCx3d8jLuWxKWNJXc+8RHKkXDJw4DNUCGNC6C\/mYrP6v72noCRCUTJXv6kMERf9Te7u4Hz0zXVfalx52MZBbhcrHMtgaA4nA6VHIEcOPNWvy1M8lF2qa91122cvvpOKiCAMe7SLwv0FCQOrEPU1gwqgHyYSFlOBEi6xDNy5r3sZ1FdxetXU\/iOwtgt2M+joY1avhB1KPHaWuDJj7n8XAbs1RDw1BWvNJJjg0Vy9+xqEpQW7U2I9nHaY0BYIMj9ocZOJh8aDyFBgkIBZHCrHILEVt7PAPhkb35BISVW5JfabHIPr7MQEzF9yLMMFGeyCwi\/5cqg8qY9mGWSRnJLEAojXP9\/Tl7knFKMt0N5Ers+cAtG57MwllQMUjqOKS1J1NzrMUIw9\/eQGNHPCHgtiheJJgCe\/1Ojo4hi2RbFZ\/vwAwW6kPF0L5ciOEx5mfj2EkFoq87pxEKQoN622LBtT3ShJxBb9mgE5CuV4kHJMtAHUKHJ+P4sYglNRFNmOcrhIQt5ZyAOXjJYPW1tQ\/ekRhdxC7YN2upFBesOUo8os10SCBE7kYp7BoJ\/E8CVEz4dI23LAt\/9u0s7UkADyN1HgUxMzEsaQ3tmz6pUDRlYYdFfAdGQdvzDWiAbB0byZUYNLE4KqnMOSGvLC7+O7VKBFBihPJJTCfDjpEtFszjdbzW9VjoNhM2y5ZAO4Qxk4YXy0F9VVIEnZM29JvGt0fFugw2vPa\/5K8W8kQ4pyDRmQ7nLFVuVWoqggeQbrGps8ubVgx39YenMNTuDR3uErBvmeEg2OE3VU8KUe6Kt\/vDs0zcDqqT1KFnl49yOoNWgKpqY2Ystu+xxxmcX3CmrIkXnA9TuoqtjnGPARLvK37otvxZae+Rb2krTr5VgH4KsgHSFsCmDqwOpWYKXHlXFlM63uZoxdusyrLBCSmBzzFFdzxXxnsJocQz7sF277daol9Y7yLbaOALRn8gHFWikJ9l+JhHUR083ckv1jFS0OVWlue3RhcWsxlX2f2SAGaS1XW1y2sqrTZoyPJslMcuC9LHeTRK+7tPnsgzB292LvKf9s\/cI8seXhW5qBt2e8f6qwcNf5lxZpkft4nWXHM55ncw6xxvoyG318KNmknAFppWzf1ExbWUa6FwB1UkBlGea2\/88iqnzjmHXgBhB4AhN427D5J0rNJ4b2GBB0B92ibTwdmWAFtgNJfz0+ILDp0OqHPqVIPlExk2+aBPPbD15tzfTtzNjf8V+cGkcI2m1bsIF55snoL9cXPf7MuP6VkJqX3y9gDZBEjfcsEzajwlXHPhaiE2W9QIwQjES51ckO0gkgwQdaOhzA4OuNtoKSJFLm58rV+ChaGz1HDZlixAo0A+jh+OH4peNmuRiIA5UPda0oA60lAfo8RP4Ie56HiZBSnYWqYceYGrtqW2sOlec8X01Ck2\/WmOZNDlBUxB7vhCDpfhlQ9QmoCYwV9vfjf9wvNMPTy\/k5BcN5yaZ1E87Cy2d9CFB9iB5w5rrk26Ak4TQceQErjpdRl2hW+7MmzXZh4KHVJ2w85iTfYOIDArjUVFOeFkljNOt3OIL83huHXhW80ZzmNwEfwS3dfP45GRtdyDRhw5MtnFOUMfU9vVC\/kT+J05fA\/p2p2VLgP+voOvkh9SXV75\/UwfcnxO3EWPPDJBBSz9ITblmyYnX4GRwadhsx9G0z\/N7psOSOlNMsSqy8WR7q8oBYhXx1con3rU4WdzdXXd9gw7zs5gZJNRAmPcPfFpQE1FDvAP2aR18j0wWIlrXWozw7NWMj3YJFWkarJusk\/+WZ4Xnq+1pQNBh\/VaEYbA4FREEZPT47OltuCCBh9K5Hhtm8BsDXCSYOO2rbMarwh3oMHiUJtLcQwZoTVBtUMeZM61w+EkhXbFQnsCyZxmqEIuH6uMvZ7vxpMBJ\/NjkLlKU5CBUAJzyth0bD+UAYuJ+EF2LmbdcJQZzn6OTV++hODSpLex7osh1jEwNcZUVdLVxtmBrewvHJqk4qDhApH6HqjJx6dIG5pucvjT0qBFLQlhxHi\/MjKheX2kTRO0M1rPmrLKEpEmtWfi\/6vgKZb78r9BmJRVPJED845gNA8iZHpltvgPnBGeU0Hr6NbdSTjPVISRpmCC2mY4PoS0wgYYFDNL5psHsQkXGlH0\/he1tfEuepPxSm97I4+7vKeielj5yTtTZUl7YLyi4\/FbFzXCuatbJ8STB3sFhJNSrEVpxxpIDaswbxqWgD8XfqPT27AaqGyFZAaMm23GfX6oAutNreOs0AvUSYgmnMFBysVbdpjVRLSqoAa\/iZeyWrxaHca1jRyYsfbQ6b5d8pGgUf6O8RJ5al5ehaAGlgZI5AEY9RCh5NeklX8eHzcMNxTvgWzupZpzzZuSjci\/t0wh0+cpTdv724rrppAMQeyCgZYkvrqrWCXthQMm1\/XdnrOLPeItWPffeyjXKCoYMqat3ngSqyFXKlRQuBybuwvHL7NwCXJuJJYJM5jCAPdD751P9lIHRMgwwvmg5zdrOCEF4D9FbTqRfzPAzPU3Ci81AKI6HLdFFzQiJP4xXn7DYHzpghkasHn3KyAMwUwgh1iUKAy0798DQo4FEr8W+CyE8n9L99JHq81t4tOsdigtb2JsMq\/wdX7uyqB9yCZHhjrdzhW5bB6KGn7ajQE35wbAz6N83AU8ZAJoAuH\/iJwLAUiN6SFEIgy1jZ9VamCNcCP3izAfiYs0k\/IFdF68VWAd6SRgUxpRbTVBP5\/+I5W4o0ZLm7IZFAGLoQu2+C24rmJSqJrSGLYkplpTxbzpCBmmnIt7eLkNKJN5BKZVp0ns2s68u2BTr9XFzxRyxZ4ryCNGNKkcfDB+X7QHuGMtqR06aEJLV6QYvW4lfsry90us54ibmvAaicCmuhSckP7hM3M8jFUDK+hKU09i8FQOH62o+YUTt4qdOxL90m\/LX7Y8AJCuGeVqUY5ZDu1\/Os9hFkFVNDBclO2B9XcjFWmgtFG5fojl6e3VA+1a1DA2r+fgrJM9MdX0uLZ8ylxYuUYZuXOUOj1Ej56c6y7nUV3niRRtqJJBBRQ4YK7M7rS8WIhALHlrG7vrmF1j7g78MD7c6d2sPpnIg9B6olVyfjfQ2RHTe88qIDsPe64iNc6fV4w1KCL1izYXFEnVTybXY4sMkPH3gBS\/++Jjmao7Ekw\/jPWX\/M6qF9DVryvsJSqFRx+Ki43KRDIoDNTAKdeNquAwQsPP44Kb22vwFuEYpBwlm0b4QEqNL2h0d6yV5VQjD5XRGRo\/qcoh0lAqr6T+pcFZe0Hsc4IUEr1DkLxJr+Is7s+LEgV\/v5D6nybU863vXYwpjBUu7CIecOoIpVd\/e44nEmcvcZjhGQi3UOZzBW8teF38LEPO7arUIkczTtceBNWcglYfVBHOCeY+eapZpYwP53fsj3UItck\/4xIJ5P6Vyw1Ch0eYz0ZeF7b9CqZ\/w7\/y3Ac6b8LW2pY6M6AfimS2r+yP9e+MpDd4TVTwUkHTz2aAi0KJlEfnTw1o5fZmBAJUSd0yyQkjs5fAXl8YqZubeJn2rpp4BwETEWZXraaV0+j2+RAGYA3KqzruIZA\/NJxqgg+GEslQAdhG7+zBfFD0k5n\/AlDEVt6FQLVQlh56Aq+Yc7XGRSAGHC0cyqkf+EuYP9Q1G+x\/p1YBXtERKV9BNEf+QzNNCTFNhGYlqtB3Etwl4FWvCNOOSrDxWRJeUEbg9ZplnZQar0wXs6xN5igGfw9vAdZ3WC+TDoI\/PiBIzTlLLFfy7j0TfIPSAxt4IvAsjbRMZs94nwrA1ynUDFicHPsxsMqGu2AwPeadzTi\/3tIsfk922d8rCrzOlzCVC9Q\/\/2nEq1t23XaxrGQBwk\/+oi0oT+qBV+vPk9iKSQLEKZr14qMwwnnNXLIwse2hVTUlCnQh5J3M17W2ctKpyO81HhDxcFPITH86tZPLJ+SbYhqDVrCJvFnDQ46QKDGEaXJwk2YoVy7yRu7NJGy2Bj2tfge0uhqonhmxlbBePHRhBk4SuvaaXNtz0OjaCMpZXkhrIU9OFTuHxgQpEq6grcjY\/2cufuLhrH+P8DrX+PHPxI+ZM1hpOk4aHnjUXWu8bQUG4JKNGuX4sLABt\/\/sjeWbyH3Di8DgLvFr793J1gXcSdyOs1QK0W1KT\/lbcQJ\/y013eRALF1q2RurmLPohI81G18pvghv5QWf\/jJTK4aAkWJOyj1haEwVoEE1l5kIV6MAWPGk+fg09eWnMBgrFICzwPGgS65z077842QgZdya+BoTWdLTGgAzs81kScQaBF+Z0v6TbLZt0gtqHkk+LuosAc2qGOJOPFlkOHZ4+FlyV59p4CPZ5sDfp3LI7zufwbWkkgIs73Xg5+wXu5rytws3T212eIpQ6Hb7LdLhltkISRWetlsxwfVB1w5u58Bk0lEe6lhP7IaQZleV\/JUVPkd2WmEd5lFHvZCypG7OtcOUvB9HO0dw23ZKjzDfJuhjqQ3PtpuaHA45vicTClD8e21QZ214Q1T3PA8PcuhxO08h7XcStBZd0Q5cY89SucpcfFLmX15TJ6HNCXyKeYEgCCfq4EhOeAkTBXpgw\/HJZEBYIzrHH8HABKYu\/pYOTz1rN+m3fnO+TBzcuB9nPUT6iNcFLr3hkYS9OdoFjfHevyNFhEIYIvfAcsaadEYvoUnQcZ1C1SOSorNocCb8y7VnC83mdSzWlwFkSaoK7g75jQL4cnGNrvoTL+sDBacDF7VduHGEtb8HLSZAQpAYgV6eW+0Ea3sDDAcZPTdDyuFq\/3pZWi8wZz7zNH+gzCtUS6lWj6YKMGUYUUGRAR\/6H4q8ogRYjbmxCJ8a1c4qZX0EQA==","iv":"4791b4241366a409e666ca90d8a98aa6","s":"4f96d0ba48e27749"}
Share your thoughts. Click here