Fragrance and personal care
September 16, 2025
The company is seeking to shift the narrative around aging and cosmetics. Image credit: Bluemercury/Antoine and Charlie
By Zach James
Leading luxury beauty retailer Bluemercury is speaking to its core clientele.
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D49w9vSMcq70KMFy8KWZZjEDWfL3aQ0FpQJiPy\/SPNxQf+my74F1tLdhyEXCOzZi+0fcC83xmjvsPvKQyxkCdXIJXHgKjueW\/Fm0Gjbz8tQWKn5b0Zlky+KxE++gXSbzzukVssCbSG2cu8cGihh5QkrpHajpXF8CwhDZwG6y8cu8JWUsYkpf2IthY8gycavjbN2B4iezo0qdV4zhwI1bLESOULe58iQDHKqrSRkkKc+njzEY6TYnvA+4qQ32PIUEBPgr63vi7AaP9IxIAzdBay2ca3I\/ChWVqlcHoSJFihHBPb1ghcsga+K2z8DKbZlWDcFMEsnHTTOgHFvrAY8GsyEJGkwhdrMgeGJ1IBeqBc76PMy3yGayk+OzSUmW7RgKGsi8MQJoFX+W06Mri4eWWVkm7vfbSIvRAeb\/Sr1FtbGEaU6qkOYxzTSDxpWJpRMpsSPQXKKARJ+eHl09PH+DYNNCqiY2cNGgMF9JKvsNWvSBVy8vFUfSUM6IiMCbdc47y8T0cVO27XjxASptbD+lhF13nCgz1lMCebwgiFujbOmpzij9DtyY6LrWUqwOjP\/VmDVQjticuVnJdVyvtdFnVBt5++Dqoi0cK609EnTaON\/A21eFnaRHZCUnKUNSLvEIQBiA9pXOBQ+fQKoOTt1WhzYL3jOYdL0ivFIwjsEYqdzsWSdG06aqfrjrR4UOh9BqhOoApgeRIu167Eh6BpXHlZE\/9G7lc6yWRjWSOEjUC7SzzrDxfgoE9CYAShu7xYzjru0na09q97jte5nHQdqwhjGVqzsZRhcYkYGV7zui8iDgV3+Uo1CqUhmR1cQm8q\/lmZkbYfPwDUJ6hIgaaVN\/qhIAkVjEZOevCiZghjRdae3wO71bvpJk7LW118tTSS0yjJV9LrcaIGbTiU6Zl2TlLfH6GNscVGf+SsO\/e8ZKQ7KadzIOvCv+W47gYqSiHB4UysR9GAXGt3pQC5nQM8UBsaE+nSYtj\/W9\/xIrVZ09llD9+TSa0WhMvU\/OAEV5c\/9\/ezi6LZfDE18bVdLwP6fpyhWZq51k6izGd1YWULNt9Wxzr0Gv1nROMMsLjLDf\/ngedka1WIS1nhSDM0O9EeEvsZkPxOYSoJ2WkubQOevgFjdoYxGEc9x3cYgEHJMRKn94QXLIGIaYGVlMvTjVHRelpVbzACQm+qx6AoVCkVg6wxLhFWEyCzkpiJkvvW4gh3E62R8NAuicS7M8XDBVScL6AexZGbEH+01H1bmX51Gvt7rMy0ZGh244RoN0H70tDkUqln08CY\/ZQ6VsHnGuSskfYt6V2L9ZUiPVeioNd3Ekbr9uxjwhlGT4vluia4UJdsb9ZzndqQcb63S15rTKZLclgzyUDfm5bMjWctp6is3IvbYJAhLmGNcrp\/Qepr+SoSW1UjzCug\/V\/hAhudKe1aOyMbNTcQLTDHDmJViO6tFjQTT6kMkBoFEDj5aWZOpCxILwsGBXITB9OIpasYoR+keErBamOooAxfDIO1+8GQm\/vmgISk12TuJwhXOIQeo7xs56GDJEmWORRGPDonA1hHJKc8yleudYRmTjAbz44dQavyb\/0\/71TeM63Y9BKED+reLpZrjjd+g31irZo4\/gD1Y9AlxmVdDrIoXfo0JhSHjbGoiq2ZQTnr8JWH+JSQsDhUsUzo1fGfcDIaCpHoIlJCKXM90CcQBzp9KvWxITtpWcKg411YghgKao2iwJp1MQkNaoAU1dfKFEA+qJ\/aF6b+JefqD0T90P0IYvsrYhSEJdegkgLIhjY41+3YV8Ua0Lxe+C6KVfQgnMVDd6fwwK6UI0MxGPyNT6RlYi7GB0X9v5nDXYOddrv0UK5dbzHTt9wnS4Tzi0Y\/Vz2XJJ4V9lxeZrmVWoENL+lAih4s4eeXnuWLNY6aIVFghICjaMsLSyTzp31ivx581Xw\/QIZuslzbvfrg8ZH95lTsrUvY5Wp+xBztGwk\/4lNooBL2OQucdL4VK3\/vf+zXAkDRdYwqhGfrWlO0Qx1QZlz0uSPi42WzbLxUJCH1Re\/UXya2TJ1s1qE8JlIE3S6C4lC8Piox1rZ9nqP6we3GWtdu\/FrW7WU7CwKshz\/aydJgUdAS3QzeLN7opD\/uQmmwOWqZkwf6Ji817Y2q6h+OVgUlBIRkQZ21agBGy9h2ar9AYURNusZnb5ysLtspVQ\/xQPa8jT\/5ss\/JqA1dZVGboKhQlVLrLIasa+g8Slk50yUeL1BuhA8yzNmS9N8ug1oZnty8x0SdqgeIEsXENTd4\/aPwTfiCy0K8sZXIUWpjNCNkmIQmLcBMBkumG+S5vLIBLdZq\/gi2HyAEo+B74n0yNdgbd8pUueTQkdhM1vyDnjM3j1XGQHvvmCRTECnhjRJ01siiC3F45NGj1dSFS\/srB4zWHzp1x2dt8h3mvEnfM70hoAPWyb0uQazE8Agw0\/twmTVHrhXSPRaq+qU4twubum0f91PFQMANt3v6RzyU4okz6zj5ZDh7quX36Xw53XIb3RYmrjKl6oYi0F27sFCjBZdfsZRPl5sq2GjkA76Gcg9UZaZJQ6mnCHDKBmRmEE2CYxxXoT0boaZGZJZhDig4SqBjTgqEHe1YTxAiwTo=","iv":"9948c6bab7ef6ec2b3d2c6ae25360bd9","s":"69eabf3988847b50"}
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