Fragrance and personal care
September 16, 2025
The company is seeking to shift the narrative around aging and cosmetics. Image credit: Bluemercury/Antoine and Charlie
By Zach James
Leading luxury beauty retailer Bluemercury is speaking to its core clientele.
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","iv":"0284ef786ead53e4d9bdd7552ce70aed","s":"704e218ccbca9183"}
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