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Fragrance and personal care

Bluemercury uplifts mature beauty in ‘Up Next’

September 16, 2025

The company is seeking to shift the narrative around aging and cosmetics. Image credit: Bluemercury/Antoine and Charlie The company is seeking to shift the narrative around aging and cosmetics. Image credit: Bluemercury/Antoine and Charlie

 

Leading luxury beauty retailer Bluemercury is speaking to its core clientele.

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