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June 2, 2020
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Automotive

BMW advertises to specific users with customized video content

December 15, 2016

BMW Image courtesy of BMW

 

By Brielle Jaekel

Automaker BMW India is hoping to increase attendance at its BMW Festival this year by making a lasting impression through personalized videos that brings individuals into its content.

To read the entire article, please subscribe or
 
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  1. Luxury brands condemn racism even as looters damage Chanel, Bloomingdale’s and Nordstrom stores in US
  2. Nordstrom, Lamborghini, LEGO, Loro Piana and Le Bon Marché
  3. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  4. Day's wrap: Nordstrom, Lamborghini, LEGO, Loro Piana and Le Bon Marché
  5. Lamborghini turns to LEGO for replica model of its most powerful car yet
  6. All eyes on China for luxury’s recovery, but no guarantees of future success
  7. LVMH’s Le Bon Marché Rive Gauche rolls out colorful “En Couleurs!” exhibition for Parisian shoppers
  8. Day's wrap: Nordstrom, National Retail Federation, Dior, Kering and US store vandalism
  9. Shortening the recovery time for luxury retail: Re-boarding the workforce
  10. Company CEOs on making decisions from the world’s shortest commute
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