News briefs
September 22, 2010
By Staff reports

Today in luxury marketing:
BMW versus Audi: The best media plan on four wheels?
While automotive manufacturers typically focus on model-led advertising, both BMW and Audi put a much stronger emphasis on their brands, according to Advertising Age.
{"ct":"a0aR1PzQpnEfOF6avVCOThXgPHLBeg\/wV+2V4lAESqCPmwl96T9wG149NSGFGhf+DKSPDGQ+nSO58cHWXXdlNRK3NNy5rSoflZeWKIzMdVsh+D7uz07tIGFo8p4NbbNJHGOigfAT1Ld6zEfHfkud1hh5WyjWt8dq5OtXPxe9lCV31dtuYz\/7FHtXuAryt23wCyP73WOK50U3b8mbsKHwpX9aTvDRxs55cxowU7qqXyVhoTW5JUuMrhtbDG4TBvrzPFM\/yrHJKiPQ4dK5QjawxVGAzNo6auKziEAMbA67xYbSERa\/\/Od4eogZIaSMnuxPiK1lPU\/t9jD\/HLuJKKVMqJ+8WOKCzPtHp5Cfb6ub3cHL04RA86upuDIHDm2RqORhxpoiwt8QFJEh8PTCqdt9QhKn9UvBRTIaMuQ70jaQaXY6yEElTLkjU0Wh0HfZQ+BcAuqytmDq38cjcZCSEG1LpKGGF4QK31opMA2ZyjUYLhqWpIlUcHBOMnNrCZUz0IKW5LPFqp0PwepoJVhrZYQaFAExl2dJyEEMJWcerXi5BT14MwrPqowbR1B8OMD5\/PGzoLH1KjIFln2WzLWXDHAi+k0z4\/2Nl+qaVrVvU42yx8+o7kGcfcxg+zVMf60rC1+QAl8wgXy+gxqZcuzUnFdKHHNgILf5CTix\/VQLt5ZgvNPIJ+MhrrT3XLik3LcGNYKtgW8lxLfavMNVSBL84\/Ca1hwL7AhhlaklSq3umk3GFOJ0AYDAwMFTp3oLWII+PRx5Yb1IZQ+wKv5cXUN0o0iUwm2Dbezv6+V36MIbndXNw4Ts5j49CY\/RH+UGp3rgJRE3aYaDCYP8tJD16yWLgSERLiWsgnbZlFlTMCDTWRplI7\/x884W9LmP5ao431LKoYRiZdTgMfBpc17IoM3x\/aw5+xiWtIu9DaezwYcNWbdJDlbSQA78wfjuLAlURrx4y5+p+ct0pIXUJlF3jacBwO\/KV8cwC6tvz9u9vEyyMbsTLhIA7ofbX6KaVCLrO1SODdA0AJZ62rZCEtbrxwXoXohVf9Y6\/mtdlJ89Wydq+Bftl6as7aIWFkL3tyjBdtg\/KJBiAvbwO5DQaS+Wf8w7UoWGu0ugETCmD5EQt09c3UJP9zIQg4OmK83hPJ17cYTGc925W5IRyq8am4HUvqZ5jlgHKBzhcQodmeoOkMiQclslYzjtajQfGbQZy6cOW8vSvmGl9dLIbVv\/Vo9ovBp2TiXblcHUKoQ4XFkkZatzis\/KBNSiklHYyPI+B+wa0hQTE+OcOqPVpgMZ0YkI7sN09YsmA5+kQmPjud9xymdAghieiuaTI38QamaoyucX7IC8NkX5dOoQi\/prmty9RLigvhl1XL3H7Oyd3hdeIYNnPjp\/KNM2zxloO07uI3Qyi45aqZKDFmifdDgHzMmtNXDczjrM5Bu4et3n8e7C+csbGd2c+QjeWz7okI2vX1X4s638aD15g\/Rzzlo0pPZPaZ0nlA3AFmKOPdl5mBm6LxCR6lYcllu2sNx4ZRtSswAXHmlRO7\/dB8RIvvrw9AxBtsx4VIqIXnzjFwaqTwtLLmlS+YC7vRWbGvzQHFzGbooyMQm6Yl0qaxr+drRgdjjsGY3KJ4wPqLekgEP43VzS\/7+bkiZyPheFnoCR2OLiTAAw8unSfN0h+d4ghw0HRHhsD8DEf5nvt7U6n2+jvRmO4NVi1caX4vpXTkMmCfEieS6FRWTVHcdLG\/b7nZXbJnmbLTT0HJk7gMaqA2n1Zn5fAi0p1tWgkr2I6T0xHjv4d\/ZMrwiLt5dAc08Zt3\/vfSyrfN54brbaG+ZoSkyx+02xaMUeuOwC9\/DduXB\/us6vyg\/SnHMqZWpr\/mf8lXFdQbI\/MMTligY47zojA06USvTgwh+MO7tVa+2j+S6AxC82JgS+t2up\/SBbeGNWDSqfww5lYDv4Orpqi+epdHoXu43LmAx+H7tzFJGj4KApZrewPF\/lcQvXD6dWCbgvdxn7KaR3Nk3d2Mpw1bzjEAzVxMpPrUJN9yycjwWPwaQuWAtP4zoh3TWOdJJwWSv2QKGwXFpFx2Rle5izTxh4gMk+HSxq8bBC9hLu9Q+GwLdMsEFvXfgZW7gWPyAUvKxgSVkwZbtaUw3rsPyANdf7GvcVCRcMuVaF+\/xkd3d2tv5awr4Gq8\/il6VfdnuJLXWXLnKdXtoD8sMCq82LdodSf9fG2VlCnKNLjM\/af48oZi2k+kEPE304H6280xL0pbmm1vbwLcyF2V9pgcvVA7HaRi2Xh+dOJ1ViQ8PH9lzUTJx72Use8riKa0oV1A3IGnmJwTNVpnmYpoEiu+RIjXjA+87To3dXxxI5m7dqw7WrbtvLYH5UjNg\/xIeQR\/DlYhBRh9EM7+g+SYSkc7DlbFJKoHcQMRgpo3Z6bYBuEp5XvpJPdPpbX6YuWfxDYCKDce55Gxw551lz4MdJjWypVCVUa6y8zpbBtDtUDYmq1YZRmgdF3M+aqe0dlsQbOySE7mQNPao9ZZev7QzPiPpv8gx14NinmJdP+JOHbbmlFU6ivqbBl+6s971XJ+za\/pxeVzrq5uNBMdLTsDqiTeKn1YlRjKMP8BGccc5RjjRT0Umqv\/QzAvqNZiLJ2TUCM9Bq0VRi4F1TZOTIP4SUUOLBluw16J5IhKb3\/KNsGkLSxqQaviLQPQogokIUggC5ufWtWttQpD4owCjaMcHOrR\/onlDnbWf\/UA408uRMzT9lFRwAm7qRq+XQJ\/7AEWZjIBmB8h84bLjnZ+7ocn6YIN+6oTLos9mP7m0ZvZ3XhI2v06eriMoJ5RGu6zR5QqBStIQV6332Bv3kaD3HQibKHH5jsCUjEuiAoMZaL9wwYqD6ZvO+zSRw1jSB4LyUqE114kZshlKATF7AEQ8H7WOI20jblNt\/qFiBYdE+NGMHcdqEbptoxDMMqNZ4GqF\/bRIgbBd1OSBQhTtpIATxkt\/AWrW1CcZ3+vIqjjfLoMjk3ZCf0veh2\/39N3fV0Xtua5TziPFaXOXLeM\/T1K5KrRS0GT9GBvSlrn0DQOd0qK9JyBvLuh7eoxUEkEouIz9IqanORHCisYPML8CinW1yK3OlGGhAoFillf6dGIw8RZzFTsTrHkvx4HD0Lfevzn8IyFaQlXCKgSL1pO5oAzfNtkWsg7ilIA==","iv":"916139583f1df893427f814126f7633a","s":"9bd4c611a04d5617"}
Share your thoughts. Click here