News briefs
September 22, 2010
By Staff reports

Today in luxury marketing:
BMW versus Audi: The best media plan on four wheels?
While automotive manufacturers typically focus on model-led advertising, both BMW and Audi put a much stronger emphasis on their brands, according to Advertising Age.
{"ct":"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","iv":"ebaf10ee06a42f7850a1bc9b6eb135e0","s":"1ffbac2c2c57f162"}
Share your thoughts. Click here