News briefs
September 22, 2010
By Staff reports

Today in luxury marketing:
BMW versus Audi: The best media plan on four wheels?
While automotive manufacturers typically focus on model-led advertising, both BMW and Audi put a much stronger emphasis on their brands, according to Advertising Age.
{"ct":"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","iv":"ee8eabd9b95eef09fdbd1e41138ad3ae","s":"ed32535abf46a072"}
Share your thoughts. Click here