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Research

BMW earns high brand intimacy, as luxury shows lackluster performance overall: report

June 10, 2020

MBLM's Brand Intimacy Study 2020 explores how brands are building stronger connections with stakeholders. Image courtesy of MBLM MBLM's Brand Intimacy Study 2020 explores how brands are building stronger connections with stakeholders. Image courtesy of MBLM

 

German automaker BMW ranked No. 7 out of 10 on MBLM’s Brand Intimacy ranking, which measures deep connections between customers and brands.

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