Luxury Daily
World’s leading luxury business publication
July 5, 2020
  1. Swarovski marks 125 years with anniversary collection to attract millennials
  2. Day's wrap: Kering, Cartier, Ferrari and Suzy Menkes
  3. What Google's new policy on counterfeit goods listings means for luxury brands
  4. Cartier turns to China, South Korea for upgraded Pasha de Cartier watch launch
  5. Bergdorf Goodman's Darcy Penick: Luxury Woman to Watch 2019
  6. Digital marketing needs to evolve customer experience: Forrester
  7. Gucci takes AR tech to Snapchat for footwear virtual trial and eventual purchase
  8. Porsche Design, matching bespoke capability for cars, to enable 1.5M design options for wristwatches
  9. Dior appeals to product-conscious consumers with sustainable skincare
  10. Entertainment marketing – Luxury Memo special report
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Marketing

Has the definition of luxury changed since the pandemic?

June 10, 2020

Covid-19 lockdown is changing how people view luxury. Image credit: NPD Group The COVID-19 lockdown is changing how people view luxury. Image credit: NPD Group

 

By Dianna Dilworth

Spending time at home to avoid the risk of serious illness or death in the age of COVID-19 likely has shifted consumers' values and their time and monetary priorities.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Swarovski marks 125 years with anniversary collection to attract millennials
  2. Day's wrap: Kering, Cartier, Ferrari and Suzy Menkes
  3. What Google's new policy on counterfeit goods listings means for luxury brands
  4. Cartier turns to China, South Korea for upgraded Pasha de Cartier watch launch
  5. Bergdorf Goodman's Darcy Penick: Luxury Woman to Watch 2019
  6. Digital marketing needs to evolve customer experience: Forrester
  7. Gucci takes AR tech to Snapchat for footwear virtual trial and eventual purchase
  8. Porsche Design, matching bespoke capability for cars, to enable 1.5M design options for wristwatches
  9. Dior appeals to product-conscious consumers with sustainable skincare
  10. Entertainment marketing – Luxury Memo special report
VIDEOS
More Videos

MORE IN Marketing
The pandemic recession demands a digital response
How PR can help you salvage the second half of 2020
Burberry turns to CGI tech for reality-to-fantasy campaign for TB Summer Monogram collection
The clock is ticking for luxury brands post-COVID-19
3 marketing must-haves to prepare for a renewed COVID-19 lockdown
Unique challenges of marketing to moms amid COVID-19



RECENT ARTICLES
Day’s wrap: Kering, Cartier, Ferrari and Suzy Menkes
Kering publishes first biodiversity strategy as part of ambitious sustainability push
Subscribe now: Full access to 90,000+ articles, reports, videos and images

Ferrari receives equal salary certification for pay parity between men and women
Suzy Menkes’ departure will leave gaping hole in Condé Nast’s fashion overview
Do office legal protections apply to full-time employees at home?