Marketing
June 10, 2020
The COVID-19 lockdown is changing how people view luxury. Image credit: NPD Group
By Dianna Dilworth
Spending time at home to avoid the risk of serious illness or death in the age of COVID-19 likely has shifted consumers' values and their time and monetary priorities.
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","iv":"885cee550604091a8baaf4dd52406e51","s":"b5a419b3ed3a4c65"}
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