Marketing
June 10, 2020
The COVID-19 lockdown is changing how people view luxury. Image credit: NPD Group
By Dianna Dilworth
Spending time at home to avoid the risk of serious illness or death in the age of COVID-19 likely has shifted consumers' values and their time and monetary priorities.
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","iv":"f5265671cd0f91114241a02066321fd1","s":"0be7e1de09f0dad5"}
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