Marketing
June 10, 2020
The COVID-19 lockdown is changing how people view luxury. Image credit: NPD Group
By Dianna Dilworth
Spending time at home to avoid the risk of serious illness or death in the age of COVID-19 likely has shifted consumers' values and their time and monetary priorities.
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","iv":"01d98f2f997b8b75a746b53463ca20ff","s":"2243630bc4c0f3f5"}
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