Marketing
June 10, 2020
The COVID-19 lockdown is changing how people view luxury. Image credit: NPD Group
By Dianna Dilworth
Spending time at home to avoid the risk of serious illness or death in the age of COVID-19 likely has shifted consumers' values and their time and monetary priorities.
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","iv":"426811d32da003af0fd81012e3feca93","s":"70fcd146574a5be2"}
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