Marketing
June 10, 2020
The COVID-19 lockdown is changing how people view luxury. Image credit: NPD Group
By Dianna Dilworth
Spending time at home to avoid the risk of serious illness or death in the age of COVID-19 likely has shifted consumers' values and their time and monetary priorities.
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","iv":"cdfbeba9eddea886a0b5c48507042b17","s":"c356eca33eb82735"}
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