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Marketing

Has the definition of luxury changed since the pandemic?

June 10, 2020

Covid-19 lockdown is changing how people view luxury. Image credit: NPD Group The COVID-19 lockdown is changing how people view luxury. Image credit: NPD Group

 

By Dianna Dilworth

Spending time at home to avoid the risk of serious illness or death in the age of COVID-19 likely has shifted consumers' values and their time and monetary priorities.

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  1. Day’s wrap: Dior, Zegna, Condé Nast and Maserati
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  5. Valentino gives Lady Gaga a voice for self-expression in new fragrance campaign
  6. Free webinar Oct. 27: Finances of the luxury home buyer
  7. Achim Marketing Solutions' Adina-Laura Achim: Luxury Woman to Watch 2022
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  9. Gen Z is single-handedly shifting the beauty industry: report
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