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Nov. 30, 2020
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Marketing

Has the definition of luxury changed since the pandemic?

June 10, 2020

Covid-19 lockdown is changing how people view luxury. Image credit: NPD Group The COVID-19 lockdown is changing how people view luxury. Image credit: NPD Group

 

By Dianna Dilworth

Spending time at home to avoid the risk of serious illness or death in the age of COVID-19 likely has shifted consumers' values and their time and monetary priorities.

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  1. Audi adds thrill to wish list in new humorous holiday campaign
  2. LVMH, Aston Martin, Tiffany & Co., Bentley and Nordstrom
  3. The young love luxury, but are brands ready?
  4. Bleu de Chanel dives deep with new campaign
  5. Tiffany & Co. leads luxury jewelers making strides toward ethical sourcing: Human Rights Watch
  6. Lexus leans into unique celebrations for annual holiday push
  7. Day's wrap: LVMH, Aston Martin, Tiffany & Co., Bentley and Nordstrom
  8. Gucci is 2019 Luxury Marketer of the Year
  9. Hennessy X.O. celebrates 150 years with a limited-edition Frank Gehry design
  10. Valentino gives Lady Gaga a voice for self-expression in new fragrance campaign
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